How Digital Marketing is Essential for any Business ?

1
Getting Started with Digital Marketing
www.swavishsoftwares.com
2
What is Digital Marketing ?

• Digital Marketing is the promotion of the
  brands using electronic means across all forms of
  digital advertising to reach a specific audience.
  Digital Marketing goes beyond the Internet.
• Radio
• Television
• Social Media Marketing
• Mobile Internet

3
(No Transcript)
4
Why Is Digital Marketing Important?

• If you have an unhappy customer on the Internet,
  he doesnt tell his six friends, he tells his
  6000 friends.
• Jeff Bezos, CEO Of Amazon.com

5
Indian Digital Marketing Industry

• This is the state of Indian digital marketing
  industry Industry is worth rupees 14000 Crores.
• 100 million active internet users in India.
  Statistics indicate that in 2021, Indian internet
  traffic is estimated to be 291 times bigger than
  it was in 2005. Its no secret that the digital
  era in India has revolutionized the way
  businesses are carrying out their digital
  operations and marketing strategies.

6
Popular Digital Marketing Tactics

• Do you know the means by which digital marketing
  reaches you? Let us explore them
• Social media
• Email marketing
• Mobile marketing
• Display advertising
• Search marketing (PPC, banner ads) 

7
Analytics

• Analytics provide guidance on what to change to
  meet your goals.
• Tools like A/B testing provide data to see what
  works better to get closer to your targets.
• Develop KPIs (key performance indicators) to
  measure success.
• Measure ROI (return on investment) from
  marketing activities

8
Thank You !!!

• Contact Us
• Swavish Softwares
• IIIrd Floor, H-70,Sector - 63, Noida,
  Uttar Pradesh - 201301
  Contact No - 91 9711447100  E- mail -
  info_at_swavishsoftwares.com Website
  http//www.swavishsoftwares.com