Measuring Outdoor Advertising

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Measuring Outdoor Advertising
2
Outdoor Advertising

• Outdoor advertising is one of the great medium
  for conveying your message directly to the
  audience.
• This medium cheaper compared to other forms of
  advertising.
• It is a proven that OOH ads create a higher ROI
  than radio, print and digital display
  advertising.

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Familiarize With These Terms

• CTA Call to action Immediate response from the
  audience.
• DEC Daily Effective Circulation number of
  vehicles and pedestrians that pass a billboard
  per day
• OTC Opportunity to Contact how many people
  could walk past and see your outdoor advert.
• VAC Visually Adjusted Contact number of people
  who saw the advert during the outdoor campaign.

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Location

• The vehicular or pedestrian traffic that will
  pass by a specific location of any particular
  billboard at any given time should be taken into
  consideration.
• There will be a strong call to action if targeted
  the chosen audience demographic, with the right
  message.

5
After And Before Sales

• This one of the simplest and common method used
  for measuring the effectiveness of an
  advertisement.
• Measure the sales before and after running the ad
  and if you see any growth in it the you can
  ensure that your outdoor advertisement is
  working.
• Make sure that you have no other new campaigns
  running at the same time.

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Through Social Media

• Use of Hashtags is a trending thing on social
  media.
• Assign a campaign specific hashtag to your ad and
  we can measure the ROI based on the interaction
  on social media by using the chosen hashtag.
• To know the exact number of people who are
  connecting with your message, just do a search on
  Instagram, Facebook and Twitter.

7
Code Specific Campaigns

• Make use of campaign specific discount vouchers,
  coupon or QR codes.
• You can measure the ROI by tracking the number of
  visitors who have used it on your site.
• If that particular code is used at checkout then
  you can assign that sale to the billboard ad.
• These codes should only be applied to the limited
  period of the campaign.

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Conclusion

• Unlike other mediums, outdoor advertising does
  not need to be invited in.
• Out of home media is robust, effective and
  popular that why we keep doing it.
• For out of home advertising in Dubai, visit
  http//www.backlitemedia.com/out-of-home-media/