Industry Analysis

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Industry Analysis
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Find Standard Industrial Classification (SIC)
Code

• Coding system used to gather and classify
  information on U.S. businesses
• 10 major categories (agriculture, mining, retail
  trade, etc.)
• SIC places each line of business within one of
  the ten divisions and assigns a four-digit code.
  The first two digits describe the general nature
  of the activity, third and fourth describe the
  specific activity
• Example 22 Manufacturing Textile mill
  products
• 2273 Manufacturing Tufted carpets, rugs

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Example Specialty Eateries

• SIC Codes http//www.osha.gov/pls/imis/sic_manual.
  display?id44tabdescription
• NAICS and SIC http//www.census.gov/epcd/naics02/d
  ef/ND722211.HTM

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Industry Divisions

• Apparel Stores 56
• Specialty Eateries 58
• Broadcast Radio 48
• Sporting Goods 39
• Toys and Games 39

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Six major components of Industry Analysis

• Industrys dominant economic features
• Porters Five Forces (see p3) For each force, go
  through the issues that represent high or low
  power)
• Drivers for change (market analysis)
• Companies in the strongest/weakest positions
• Key Success Factors (KSFs)
• Industrys attractiveness and prospects for
  long-term profitability

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Format

• Double-spaced, 12-point TNR font only, 1-inch
  margins
• Write in paragraphs using dialog, NO BULLETS
• 12-15 pages of text not including appendix
• Put items in appendix in same order they appear
  in text with labels
• No table of contents
• APA or MLA citation guidelines (including in-text
  citations)

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Cautions

• No spelling and grammar errors. Three-point
  deduction for each.
• Paper graded from perspective of executive (your
  employee) reviewing a report, not as an
  instructor reviewing a students paper. Be
  professional!
• Late paper will lose the equivalent of one letter
  grade for each 24 hours it is late, including
  weekends and holidays.
• Content and format need to follow directions.
  Points will be deducted for not following
  directions.
• Submit to Turnitin.com or receive a 0.

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Questions/Comments/Concerns