Global Jet Ski Equipment Market Research Report -Ken Research

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Global Jet Ski Equipment Market is Driven by
Increasing Marketing Initiatives by Tourism
Boards Jet Ski Camps, Spreading of Awareness
Regarding Fitness Benefits of Jet Ski and
Increasing Jet Ski Championships Ken Research
Analysis
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Rising interest in the jet skiing sport by
recreational tourists and sports enthusiasts
worldwide and rise in marketing initiatives taken
by various entities in the value chain especially
jet ski camps tourism boards across the globe
have been regarded as the key drivers of growth
in the global market during the year
2012-2017. The report titled Global Jet Ski
Equipment Market by Equipments (PWCs, Protective
Gear, Clothing, Telescoping Paddle and Other
Accessories), by Region (Americas, Europe, APAC
MEA), by New Existing Demand and by
Distribution Channel (Company Stores and
Specialty Stores, Hypermarkets, Department Stores
Supermarkets, Online and Others) - Outlook to
2022 by Ken Research suggests that sustained
efforts of jet skiing equipment manufacturers and
rising popularity of jet skiing as a recreational
and professional activity in different regions
would continue to surge growth in the
market. During the review period (2012-2017),
the market displayed a stable and steady growth.
This growth has been supported by factors such as
growing awareness of a healthy lifestyle, rising
popularity of jet skiing, growing interest of
people in soft adventure sports and others.
During this period, the market witnessed an
increased emphasis on water sports activities by
various government authorities. In an attempt to
generate higher revenue from the tourism
industry, various tourism boards of countries
especially US, France, Spain, Italy, Thailand and
Indonesia have been putting great efforts to
promote jet skiing and other similar water sports
activities
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Moreover, improved promotional campaigns were
being run by government and private tour
operators in various countries. These include
marketing initiative such as discounted vacation
packages with jet skiing activities, banner
promotions, private jet skiing activity
organizers associating with leading hotels and
camps so as to increase consumer demand. Changing
lifestyles, with increase in the number of people
taking up some form of recreational sporting
activity to maintain physique along with an
increase in recreational expenditure, have helped
in increasing the popularity of jet skiing. In
Americas, the number of participants indulging in
jet skiing sport activities was around 6.3
million in 2016. The growth of the market was
recorded at a CAGR of close to 10.0. Increased
participation of females has also provided thrust
to the market. Increased participation in the
sports championships has led to a rise in the
number of water sports tournaments worldwide,
further fueling growth in the market. For
instance, the Kings Cup - Jet Ski World Cup 2016
was sponsored by Thai airways and held at
Pattaya, Thailand. These factors have together
surged market growth in the overall global
industry. For more information on the research
report, refer to below link https//www.kenresear
ch.com/consumer-products-and-retail/sporting-equip
ments/global-jet-ski-equipment-market/149542-95.ht
ml
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