Small Business Website Design

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Small Business Website Design Company Australia
https//webcanny.com.au/small-business-website-des
ign
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Top 10 components of a successful small business
website
In todays age of World Wide Web and smart phones
websites, online marketing and e-commerce is an
integral part and parcel of any business
strategy. Large business establishments have it
easy as they have the capital to do so but small
businesses that are less on capital and market
funds also need to have web designers for putting
up their business online. This will enable them
reach a greater clientele and create bigger
circles. Website promotion has really kicked off
well in Australia in recent years with businesses
communities realizing the potential of internet
and the returns that they will be able to
generate through advertisements and social media.
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1. Small Business Elevator Pitch
Research reveals that visitors spend hardly seven
seconds in around 90 of the sites they visit.
They mostly click through and leave without
spending too much time on reading the content. So
you have a tight timeline of seven seconds to
convey your reader who you are, what you do, why
do you do it, who you do it for, and why you are
the best bet. Hence you need to nail your pitch
and stay in front and centre on your
homepage. You need to strike an instant chord
with your visitor and convey your core marketing
message within those seven seconds. To make this
happen you need to have your logo design,
tagline, and initial two sentences of your Cheap
website as clear and crisp as possible. This will
go a long way in increasing the credibility of
your brand and in creating a positive impact
among customers who you are targeting to market
your product. There is a lot to be communicated
in the very little time that you have and so your
pitch must be concise and compelling.
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2. Strong Call for Actions
Often small business owners pose one important
question why doesnt my website convert? The
answer is simple. There is a lack of call to
actions. Good example of call to actions include
having phone numbers, Buy Now buttons, or any
other subtle actions that would encourage your
visitors to move ahead with the next line of
actions. Call to actions is a means of engaging
your visitors and convert them to buyers of your
products. Your website visitors look for specific
information regarding the products before they
decide to buy. Smart call to actions pre-empt the
visitors next step and gently lead them through
your website in the way you want them to feel
your product and simultaneously giving them the
information which they are looking for.
One such way is to keep your basic information in
order. Place your contact number in the top right
of every page. Also place your number in the
footer of every page with hyperlinks to your most
valuable content. This is more needed for mobile
websites where visitors are looking out for
contacts so that they could call quickly and
decide.
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3. Track your Conversations
This is one area that you tend to overlook. It is
very important to track your conversations.
Businesses which are small will find it easier to
do so. It is extremely important to know the
number of business enquiries and the number of
business orders that your website is able to
generate. It is also important to know which
strata of the society do they come from and what
is the cost to acquire them. Having this
information in hand will enable you to accurately
measure your marketing spend, evaluate the
success of any improvements or modifications in
your website design or online marketing, and
additionally measure the underlying success of
your website.
4. Engaging Small Business About Us Page
One primary mistake which small businesses make
is putting up an unattractive About Us page which
hardly ever mentions about customers. It may seem
strange to focus more about your customer than
about your company in the homepage but that has
got its own valid reasons. You need to create a
balance between the personalities behind
developing your business as your customers would
want to know whom they are working with. They
would also like to know what benefit they would
derive by working with you.
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5. Deliver High Quality Content
Content is the most essential aspect in your
marketing. You need to tell your story in simple
and appealing term so that you can reach out to
your target market and apprise them of the
problems which you would solve for them and how
you would do so. Everything should be useful,
informative and engaging for your customer
whether it is the website or the newsletter which
you would be mass mailing. Content is the vital
tool reading which visitors will be pulled
towards your website and its business. Your
content should reflect your design and brand and
provide a seamless and compelling experience.
High quality content demonstrates the authority
over the subject and if you share your content in
an intelligent and appealing way then you have
already won the battle.
6. Gorgeous Virtual Design
Design is the other big element in marketing.
Visuals that are aesthetically appealing will
make visitors hang around your website for longer
duration. Once impressed they would return back
and may be even share your sites with their
friend circles or on the social media platforms.
Neatly designed websites establish the quality
and style of the brand and enhances the
reputation of your product in the market. On the
other hand if your website falls short in design
and aesthetic appeal then visitors will more
likely presume your website quality to be below
standard and this may hurt your business.
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7. Logical User Experience

• You need to build your website keeping in view
  the objectives of your customers and not for
  yourself. This will draw their interest and
  improve their interactions with you.
• You can lead the conversations with your
  customers asking them questions such as what did
  they find attractive on your website, how it has
  been different from others, are they satisfied
  with the experience, feel and look of the site,
  did they find what they were looking for, what
  questions are they hoping to get answers for from
  your website, and so on.
• Content should be easily accessible whether it is
  contact information, product specifications,
  prices, or any other information. Ideally they
  should get all this in one place then it would be
  great.

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8. Mobile Friendly Design
This is the age of smartphones and tablet.
Research shows that increasing number of users
finds it comfortable to browse sites right in
their hands and while on the move. Mobile phone
users and tablet users are converting at higher
rates than those using desktops. Creating a
responsive design will ensure that whatever be
the device that is used your website will deliver
content in the most effective manner. For
websites which are complex in nature building a
custom mobile friendly design will be needed.
However, ensure that mobile designs are
different from the web designs and customers
shouldnt be forced to have a bad experience.
Desktop websites will look awkward on mobile
phones. It will be difficult to navigate the
menus, click links and access other relevant
information that the users are looking for.
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9. Robust CMS and Stable Structure
Your website platform is the base. It is the one
which will create an impact on your visitors and
decide how efficiently you update your content
and continue attracting your readers. It is also
important for the performance of your website. A
robust content management system is essential for
an e-commerce website. Otherwise posting content
will be useless and it will be also difficult for
optimizing search engines and fixing errors.

• The content should be simple and easy to read and
  understand
• Load time should be really quick
• It should be SEO ready
• Large community of users and developers
• Software should be actively supported by
  developers and must be frequently updated

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10. Hiring a Small Business Web Design Company
You can partner with an extremely efficient cheap
web design company to execute all the tasks that
we have discussed in this blog. They will also
bring new things on your table in terms of
design, content and marketing. The web
designer must be briefed on what you want and you
can also take inputs from the designer on any
other new aspect that could be added. Look for a
service provider which has a comprehensive
history and portfolio of working with businesses
which are similar to your own. This will ensure
that your business could become as successful as
theirs in due time.
SMALL BUSINESS WEBSITE DESIGN
Were an award-winning affordable web
design agency with a for helping small businesses
achieve big things online. Weve been hard at
work for over a decade and have built more than
6000 websites for our small business clients.
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Contact Us
Registered Offices WebCanny Australia Pty
Ltd Level 1 208 Greenhill Road EASTWOOD SA
5063 Phone [phone] Fax [phone] ABN
84 137 570 159 E-mail info_at_webcanny.com.au Websit
e https//webcanny.com.au
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