Are you aware of Hollywood movie merchandise If yes specify how they are different from bolly wood merchandise. Do you think that Indian consumer buy Hollywood merchandise

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Retail Managementinfo_at_answersheets.in91
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• Retail Management
• Q1. Do you think that people will buy merchandise
  related to movies? It yes please mentions the
  reasons.
• Q2. Suggest ways to overcome from piracy problems
  in movie merchandising?
• Q3. Suggest new type of merchandise that film
  producers can bring it to the market?

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• Q4. Are you aware of Hollywood movie merchandise?
  If yes specify how they are different from bolly
  wood merchandise. Do you think that Indian
  consumer buy Hollywood merchandise?
• a) Do you think that virtual retailing channel
  will have consumer confidence?
• b) How the company should attract the modern
  house wife who addict to serials to watch home
  shop?
• c) Discuss the new product development strategies
  used in the case?
• d) Do you think Network 18s segmentation is
  proper? Comment

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• Q5. Analyze the pricing strategies adopted by
  café coffee day to establish its own identity
  amongst its competitors
• Q6. Analyze the marketing strategies adopted by
  Sharma to promote his boutique-Mriganani.
• Q7. What steps should Mr. Sharma take to promote
  the sales

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