David Borshell | How Artificial Intelligence can Impact Digital Marketing

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David Borshell | How Artificial Intelligence can Impact Digital Marketing

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David Borshell - Before the introduction of artificial intelligence, image recognition was limited to identifying an isolated object in an image. However, in the era of digital technology, AI – enabled software made it possible to get a detailed description of an image. – PowerPoint PPT presentation

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Title: David Borshell | How Artificial Intelligence can Impact Digital Marketing


1
How Are Mobility Solutions Impacting The Media
Entertainment Industry?
2
Media and entertainment have become an integral
part of every individuals lives. In fact, it
becomes unimaginable to live without it emphasis,
David Borshell. However, newspapers, telly
channels, magazines, and radio are the
inseparable part of everyones life. The mobility
solutions have made it possible to get a glance
of your favorite TV show at the moment. Hence,
individuals do not need to rush back home in
order to get a glimpse of any show. Todays,
uncountable industries, and social domains are
gaining their shares in the mobile application
market. However, different mobile apps allow
individuals to access movies, games, content and
more while the go. According to a market
research, people spend their most of time in a
day on mobile. Only a few aspects of television
that remain uncovered by mobile apps at these
days. There are apps available from watching
sports live to read an eBook. People can enjoy
their shows anywhere and anytime.
3
Heres an overview how mobility solutions
impacting the entertainment industry
  • Enhance the Gaming Experience
  • The latest features of the smartphones or iPhones
    offer better gaming experience to individuals
    when they engross with a gameplay application.
    Different mobile apps bring substantial
    alteration in the gamer profile. Furthermore, the
    gaming experience with mobile apps is not
    confined only to kids or teenagers, but to people
    of all age.

4
Live Music Stations
Mobile applications open up great opportunities
for the music industry. The music apps enable
music lovers to listen to the new album release,
radio stations, and concert recording live says,
David Borshell. Moreover, mobile apps provide
music companies an environment to dispatch their
albums to a huge number of spectators at the
utmost convenience.
5
Cinemas and Live Videos Streaming
A lot of mobile apps telecast TV shows and movies
as well on demand. Amazon videos and Netflix are
two well-known apps that offer packages of latest
or old movies, live sports and streaming episodes
of TV shows. In this way, mobile apps are the
great enrichment of the TV and movie industry and
allow them to engage through latest shows, new
movie release, and upcoming teasers, anywhere
anytime.
6
Latest News and Updates Anytime
Media channels are betaking to the mobile apps in
order to broadcast news, match updates and
weather forecast on the go. In the modern era,
individuals hardly get some free time to know
what is happening around. Hence, mobile apps is a
great relief for them as they can watch the
real-time news, match scores and technological
updates at fingertips.
7
eBook to Enhance Users Reading Experience
Mobility solutions are also enhancing the online
reading experience of book lovers. Actually,
eBook applications are like as online libraries
allowing the readers to search, purchase,
download and read eBooks, articles or magazines
from numerous options.
8
Bottom Lines
The above points are discussed by David Borshell.
Borshell is senior executive and entrepreneur
with more than 30 years of experience in the
entertainment business. From above it has been
clear that the mobile apps introduce new
opportunities to the players in the entertainment
business. Moreover, the apps have also ushered
the entertainment industries to a fully
mobile-centric world.
9
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