The Big Picture Wine Adventure

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Before The Big Picture

• High visitor numbers traveling through the
  winegrowing region
• Comparatively few of these visitors stopping at
  wineries or vineyards
• Large proportion of unaware or non-wine
  consumers
• No centre of excellence representing winegrowers
  of the region

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The Challenge

• To develop a system that could introduce wine
  safely to Interactive Travelers
• To satisfy both the first time naïve inquirer
  and the experienced wine buff
• To provide spatial awareness
• To provide organoleptic appraisal facilities
• To provide a tangible value for sales
• To work within a tourism experience time frame
• To provide fair representation of the regions
  producers
• To provide mutual, down stream marketing
  benefits for participating vineyards
• To develop this concept as the prototype to be
  licensed for other Wine Regions

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The Target Market

• Interactive Traveller the ideal visitor
• Model our product mix to suit profile

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And now
Unwrap Your Senses!!

• A regional centre of excellence to introduce the
  Interactive Traveler to the vineyards and
  wines.
• An essential wine adventure to embark on a
  sensory journey

• The awe inspiring aromas of the Aroma Room
• The interactive wine film and tasting in the
  Auditorium
• The Local flavours of the restaurant

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Here You Can

• Uncover all the fine wines of Central Otago
• Meet the winemakers
• Taste their wines
• View the stunning scenery that makes this region
  so geographically unique
• In an easy time frame of 30 minutes

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The Aroma Room

• Smell is the most important sense in appreciating
  wine
• Aroma evokes memory
• This purpose built room presents over 200 aromas
  including perfumes to instruct on aroma memory
• This experience creates a paradigm shift in wine
  appreciation for a large percentage of visitors

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The Flight

• Wine-tasting auditorium seating 45
• 20 minute virtual flight
• Gain aspects of local history, spatial awareness
  and a short wine-tasting lesson
• 5-6 wines tasted as winemakers explain their wine
• Icons guide viewers through the tasting

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Restaurant Cellar Door

• Wine and Food matching
• Indoor/outdoor dining
• Regional wines only
• Wine merchandise, overseas courier service

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Business Goals Objectives

• Mission Statement
• To maximize the Sensory Impact of the Regions
  Wines.
• Qualifiying Statement
• By achieving excellence in Wine Education,
  Presentation and Wine and Food Presentation.
• Key objectives
• To provide a safe working environment for the
  protection of our staff and our customers.
• To continually improve the quality of our food
  and wine tourism experience
• To provide direction, both cultural and
  environmental, in developing an international
  food and wine Tourism Product

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Outstanding Achievements

• Development of wine presentation tables
• Development of safe aroma-delivery device
• Establishment of a Wine Film Unit
• A patented wine presentation system
• Qualmark endorsement
• Award winning team effort

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