What Are the Odds?

1
What Are the Odds?
2

• There are only so many houses that are going to
  sell in a given area in a given period of time.
  Wouldnt you like to know what the odds are that
  your home will be one of them? I know what youre
  thinking. Oh come on. Its not that simple. There
  are so many things that impact a sale. Size,
  features, price, location, and all of the great
  things that realtors do to market and sell the
  property and the price point. Yes, I can
  calculate the odds, and yes, all of those things
  change the odds. Lets get to work.
• How do you know if your house is above or below
  the average? Where do you stand? Be honest with
  yourself.

3

• Is your location better than two-thirds of the
  homes at your price point? Are your size and
  features and condition beat out 66 of your
  competition? Do you even know what your
  competition is?
• How do I improve the odds of selling? Prepare!
  Youre in a competition, so get ready to compete.
  Start with location, location, location. You
  cant move your house to a new lot (well, some
  houses in Tennessee can), but you can make the
  best of the lot you have. Make your lot awesome.
  Clean, cut, clear, plant, paint, fix. Make the
  outside look impressive.

4

• When I list a property, I nicely tell you how to
  arrange your furniture, redecorate, what to move,
  what to keep, and what has to go. I tell you how
  to prepare for a showing, what to do, what not to
  do. Its a system. If I tell you to take your
  very cute extensive collection of cat figurines
  down, do it! Its not that I am anti-cat I am
  pro new villager. If you want to know more about
  how to prepare, call me and invite me over to
  look at your house. Ok, you did everything you
  can for location, arranging your furniture for
  maximizing the room apparent sizes and flow, and
  fixing and upgrading for condition. You boosted
  your odds as much as you think you can. Youre
  ready. Now what?

5

• Cast your net as far as you can. When I list a
  house for sale, of course I advertise local,
  because neighbors talk it up and know potential
  buyers. But, quite honestly, most people reading
  this paper already live here. We need to expand.
  Cast the net farther. Where do buyers come from?
  They come from other parts of Knoxville. They
  worked hard their live long days and finally move
  to Tellico Village at retirement. So we need to
  market hard in Knoxville. They also live in
  Illinois, Michigan, Ohio, or Florida. That sums
  up most of us. If you moved here from one of
  those places, raise your hand. If your hand is
  up, you probably look silly, so put it down
  before someone sees. How do people in those
  locations find homes? Trulia, Zillow,
  Realtor.com, ColdwellBanker.com, and relocation
  companies. Not all houses are on these sites. Win
  online improve your odds!

6

• How else do you improve your odds? Awesome
  professional photos increase your odds. Photos
  taken by a professional photographer are better.
  They absolutely make a difference. Direct mail
  increase your odds. Website for your house
  increase odds. Mobile website and virtual tour
  increase. Cast a large net increase.
  Professional printed brochures increase.
  Excellent write-up written with Zillow in mind
  INCREASE YOUR ODDS. Written for Zillow means
  written for someone in California thats never
  heard of Loudon but loves lakes and golf and
  hates paying 13.3 state income tax.
• I would like to make one comment about price,
  which is, notice that I didnt comment about
  price until the end.

7

• If youre demanding top price, your home must be
  the best. If you home is not the best, then price
  it so its the best for the price youre asking.
  Check your competition, listen to the market,
  listen to the feedback, react, fix it, change it
  if it needs to be changed, and try something new
  if its not working.
• In summary, if you want to sell, the odds are
  against you before you even start. Its a
  competition. Prepare for battle. Stack the cards
  in your favor. Every little bit helps. Cast a
  wide net. Make a great first impression. Maximize
  every lead. Listen to your feedback. If its not
  working, change it.

8

• Are you buying, selling relocating, down-sizing,
  or up-sizing? We have a variety of Tellico
  Village Realtors that will be more than happy to
  help guide you along the way! Whether you are new
  to the area or a local, we are sure to be both
  knowledgeable of the market, the community and
  the area. Call us today and be one step closer to
  the home of your dreams!
• By Tom Gongola, Broker

9

• Crye-Leike Realty is the 1 real estate firm in
  Tennessee. For forty years, we have delivered a
  passionate commitment to unsurpassed service in
  our communities. As one of the nations largest,
  full-service real estate companies, we have a
  network of more than 3,100 sale associates and
  over 125 offices located through a nine-state
  region. If you are looking for homes for sale in
  Tellico Village TN or Tellico Lake real estate
  information contact us today - https//exploretell
  icovillage.com/contact/