Benefits of Facebook for Business

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Benefits of Facebook for Business
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Benefits of Facebook for Business

• Nowadays this is one of the biggest platforms for
  promoting any business and getting quality leads
  for any product as they have a variety of users
  at Facebook. So Facebook is very famous and
  useful module in digital marketing. You can also
  see the number of active users in 2014 to a
  number of active users in 2018. They have
  actually doubled themselves.
• Some Benefits of Facebook Marketing for A
  Business -  Benefits of Facebook for business
• Huge Exposure on Global Scale
• Facebook is one of the biggest and active
  platforms of Social Media, Now peoples not only
  use it for connecting with friends and family,
  but it has turned out to be a beneficial platform
  for promoting and advertising any business (small
  or large both).
• Facebook provides multiple features for marketing
  in the form of organic or paid through pages,
  groups, offers, and ads. Facebook page for an
  individual or a business is the most used feature
  to represent an individual or a business. A group
  page can be opened by a business or an
  organization to engage with potential customers
  and promote activities. So that users can join
  the related group and also post comments on the
  group page called a wall.

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Benefits of Facebook for Business

• Less Marketing Expenses
• Facebook marketing is open for small or large
  business both. As a Small business company, they
  have a low budget for marketing, at Facebook,
  they can create a Facebook page for any business
  and they can upload their product and services
  information.it is done free of cost.
• There is another option which is facebook ads
  which are paid, you can choose a targeted
  audience which is related to your business.
• Facebook ads are budget friendly too. Ads Amount
  are charged on different bases depending upon
  various factors. CPM and CPC are the two popular
  charging methods. CPM (Cost Per Million) is
  charged per thousand impressions whereas CPC
  (Cost Per Click) is chargeable per click.
• Choose targeted Audience
• The most useful benefit of Facebook marketing is
  that you can choose your target audience so that
  there is no wastage of amount on the irrelevant
  audience. You can choose Audience on the basis of
  Demographic, age, Interest, Location, Language
  etc.

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Benefits of Facebook for Business

• Engage with Audience
• Facebook is the best platform to engage with the
  audience as you can post on your page, group and
  customer can comment on that for their
  requirement. It is a two-way communication model
  where you can promote your product in organic or
  paid way.
• User traffic to a website can also be increased.
• It is the best way to increase website traffic by
  adding a link of your website at the Facebook
  page, and also by posting interesting content
  from website to the Facebook page/Groups, so your
  followers can click the link and come to your
  website/landing page. Customers will get the
  required information from the Facebook page and
  then visit the website for purchase
  product/services etc.
• Now, lets discuss how can you do Facebook
  marketing. Broadly Facebook marketing is of two
  types-
• Organic Marketing
• In-organic(Paid) Marketing
• This article will be divided into these two
  sections which are mentioned above. Facebook now
  has an audience of every age and every business.
  Starting from the steps below-

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Benefits of Facebook for Business

• The first step for both organic and In-organic
  marketing will include a Facebook
• This page is the identity of your business on
  facebook which is very important as if anyone
  would know you that is by your identity.
• There are many types of pages on facebook
  depending on your business-
• Local business or place Company,
• organization or institution
• Brand or product
• Artist, band or public figure
• Entertainment
• Cause or community
•  
• Thus your identity or page should be good/well
  optimized. Now optimizing the page here means
  adding your details over it, major it will
  include many things such as-

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Benefits of Facebook for Business

• PAGE NAME
• THEME
• CATEGORY
• SERVICE
• CREATING A CALL TO ACTION BUTTON
• ADDING DISPLAY PICTURE
• PRODUCTS
• CONTACT
• WEBSITE
• BUSINESS LOCATION
• TIMINGS
• DAYS
• ABOUT US
• CREATING A BUSINESS PROFILE(This is for
  in-organic use only)
• As shown below there is a screenshot of a
  Facebook page after it is created you could
  follow the steps to create your page and after
  entering all the details your page will also look
  something like the page shown below-

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Benefits of Facebook for Business

• Now as you can see above there are many things
  which can be added in page details. There should
  be a call to action button on your business page
  so that the viewer could engage with the website
  and business if want to.
• Now that you have created your Facebook page and
  have also entered all your details over it. Your
  next step should start adding something for
  people to see on your page through which they
  could engage with business.
• 2. Adding post/content to your page for user
  engagement
• Your post should be attractive, engaging and
  always add a call to action button either that
  could go to the website or could be a call
  generating button. It should be user-oriented so
  the viewers could relate to it and see where they
  are missing it out. None of your posts must
  include hardcore marketing because hardcore
  marketing will never make your audience indulge
  in it.
• Even if the post just says about the service
  which you are providing than also it should be in
  a generic way so that the audience must feel good
  after reading it.

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Benefits of Facebook for Business

• Adding a post on your facebook page will help you
  in the following ways-
• Personalizing your brand
• Driving users to your blog
• Generating more traffic directly to your website
• Educating and creating awareness about your
  industry
• Promoting the culture of your organization
• Facebook marketing is completely scalable as you
  start promoting your post and marketing
  organically. All of this is completely measurable
  by utilizing facebook analytics, giving you the
  ability to test, evaluate and adjust the strategy
  that you are currently implementing.

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Benefits of Facebook for Business

• Organic Facebook Marketing
• Now as said the first step was common for both
  paid and organic marketing but from here we will
  continue to organic or unpaid marketing which
  includes techniques such as-
• The first and major step for starting organic
  marketing is Posting
• This technique includes posting regular content
  on Facebook. The content or post being put on
  Facebook should be
• Original
• Relevant
• Interesting
• Engaging
• If all the above points are fulfilled then the
  post will get maximum viewers and conversion if
  there is any goal. In the beginning, there should
  not be any conversion goals because first, you
  have to gain an audience after that you can
  coverts that audience into customers. Hereby
  posting regular content, we mean posting images,
  text or videos content.
• Now posting here just not includes simply put the
  post on the wall you need to make the post
  engaging which can be done by adding a call to
  action button that could be either a call to a
  button or a website link or could be a page
  follow button.
• Creating Groups
• Creating a group is a very good organic
  technique. In this, the admin can make a group
  and add relevant people who might be interested
  in the services and product being offered.  In
  these groups, you can put your offers or post
  that might engage the relevant audience so that
  they can get converted to essential customers.

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Benefits of Facebook for Business

• Creating a group requires many things such as
  mentioned below-
• Title
• Description
• Tags
• Members
• These things matters as these are the essential
  things that help in making a good group. The
  title and description of the group should be
  written in such a way that even when a person
  sees it they should feel to get indulge in the
  group.  The group post should never be hardcore
  marketing as that would make the members of the
  group abandoned the group. The tags being used in
  the group should be less and their reach should
  be more that could happen only when the tags
  being used are trending or not.
• SELECTING TYPES OF GROUPS AFTER CREATION
• As seen below these are the types of the group
  you can create in Facebook these help in defining
  your group more specific. So whenever anyone sees
  your group they must be able to know what your
  group is about.
• This will make all your group members relevant
  rather than being irrelevant.
• 3. Inviting People To Like Your Page
• This means inviting the people of your known or
  friends or could be unknown also. Inviting them
  to your page to like and follow it as this will
  increase your reach. When they will like any post
  of yours page then that post will also show on
  their timeline to their friends and if by any
  chance if any one of them will like the same post
  then it would keep on showing on other timelines
  or profile too.

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Benefits of Facebook for Business

• Thus this is never ending like a chain the more
  like you will have the more people will be able
  to see or the more will be the reach of the
  people.
• 4. Adding By Default Message Which Pops Up
• This is also a free feature which is provided by
  Facebook itself to increase the utility and
  engagement of the people. This is a pop-up
  message which will be displayed when anyone
  visits your page.
• This could be any message which you want to be
  displayed and will only be displayed once to a
  user. If the person would want they can send you
  a text through that chat-bot or they could close
  it and keep reviewing your page.
• 5. Adding Offers To Your Page
• Here adding offers means posting any new offer
  such as a discount, sales or any other festive
  bonanza whenever you have anything like this.
  This is a special feature offered by Facebook
  itself which says that you can add offers to your
  page which will be displayed to your friends,
  followers.
• This also is shown to friends of those people who
  like the post. This is also the same never-ending
  the chain of the post as the more people will
  like it the more will people will see it.
• The offer being added on your page must be
  attractive so that people must at least see that
  offer and read what is being offered. Conversion
  here depends on the viewers need and mind, but
  the offer must be such that it should make the
  audience to buy the product or service.

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