MKT 571 Experience Tradition/newtonhelp.com

1
MKT 571 Experience Tradition/newtonhelp.com
2
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Entire Course (Without Final Guide)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• MKT 571 Week 1 Assignment Researching Marketing
  Questions
•  
• MKT 571 Week 2 Assignment Understanding Target
  Markets
•  
• MKT 571 Week 3 Team Assignment New Product Launch
•  
• MKT 571 Week 3 Assignment Promotion and the
  Product Life Cycle
•  

3
MKT 571 Experience Tradition/newtonhelp.com

•  
• MKT 571 Final Exam Guide (New)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• 1.         The stage in the new product process
  that occurs first and has a pass ratio of 14 is
  the ________ stage.
•            test marketing
•            idea screening
•            product development
•            product soft launch
• 2.         If Ming was interested in capturing
  distribution metrics for her retail organization,
  which of the following might she consider?

4
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Final Exam Guide (New, 2018)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• 1. A fundamental and distinctive mode of
  expression that appears in a field of human
  endeavor is called a __________.
•  
• style?
• ??theme?
• ?trend?
• pattern
•  
• 2. A firm should use undifferentiated marketing
  to promote its products when
• ??the market shows several natural segments.?
• ??it wants to appeal to multiple market
  segments.?---not sure

5
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Final Exam Guide
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• 1.         Which component of a marketing audit
  includes major developments in income, prices,
  savings, and credit that affect the company?
•             Technological
•             Political
•             Economic
•             Cultural
•  
• 2.         Marketers must see themselves as
  benefit providers. For example, when a shopper
  purchases new shoes, he or she expects the shoes
  to cover his or her feet and allow him or her to
  walk unobstructed. This is an example of what
  level in the consumer-value hierarchy?

6
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 1 Assignment Researching Marketing
  Questions
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Purpose of Assignment 
• This assignment is designed to help students
  analyze and interpret primary and/or secondary
  data and research. First, students will be
  provided with a marketing report that allows for
  preparing basic executive level data insights.
  Second, they will be allowed to pick a company
  and product or service. This assignment

7
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 1 DQ 1
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

8
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 1 DQ 2
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.

9
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 1 Individual Assignment Qualitative
  Focus Group Research Discussion Guide (2 Papers)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• This Tutorial contains 2 Papers
•  
• Select a local company and one of its products or
  services.
• Create a 1,400-word Discussion Guide for your
  selected product or service to be used during the
  course of a Focus Group that researches your
  product or services target market. In your plan,
  be sure to do the following

10
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 2 Assignment Understanding Target
  Markets (Nike)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Purpose of Assignment
• To develop effective relationship marketing, a
  company must first understand its targeted
  consumers' buying influences and behaviors. This
  week's assignment is the first part of the
  development of a marketing plan. It provides the
  foundation of the marketing plan and introduces
  the student to a variety of diagrammatic tools

11
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 2 DQ 1
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• This week we are reading about "branding".
• Here is a recent article on the subject.
• Comments please.

12
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 2 DQ 2
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.
• 1. Describe the overall strategy we should adopt
  to maximize our potential for success.

13
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 2 Individual Assignment Segmentation
  Techniques (2 Papers)
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• This Tutorial contains 2 Papers
•  
• Go to the Strategic Business Insights website.
• Take the VALS Survey. Have the results sent to
  you by email. The results are sent in a
  Microsoft Word document showing your primary and
  secondary VALS segments.
• Go to the Nielsen website.

14
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 2 Team Assignment What Is A
  Marketing Plan? (2 Papers)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• This Tutorial contains 2 Papers
•  
• Develop a 1,050-word marketing plan discussion
  which includes the following
• Discuss what a marketing plan is and is not.
• Examine the elements that should be included in a
  marketing plan.
• Examine the importance of a marketing plan.
• Discuss how a marketing plan can be applied to a
  new product launch.

15
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 3 Assignment Promotion and the
  Product Life Cycle (Nike)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Purpose of Assignment
• All products/services go through a life cycle of
  NPI (new product introduction), growth, maturity
  and decline. These various stages affect the
  marketing strategy and promotional efforts. In
  Week 3, you will incorporate a product strategy
  that addresses at least 3 areas of the product
  life cycle. The primary objective of this
  assignment is to allow the student to demonstrate
  an understanding of the factors that can affect
  the

16
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 3 Assignment Promotion and the
  Product Life Cycle
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Purpose of Assignment 
• All products/services go through a life cycle of
  NPI (new product introduction), growth, maturity
  and decline. These various stages affect the
  marketing strategy and promotional efforts. In
  Week 3, you will incorporate a product strategy
  that addresses at least 3 areas of the product
  life cycle. The primary objective of this
  assignment is to allow the student to demonstrate
  an understanding of the factors that can affect
  the

17
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 3 DQ 1
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

18
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 3 DQ 2
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost
  (The 1 billion cost to develop the product is
  included in the 100) and the cost raw materials.
  Assume that insurance companies currently

19
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 3 Individual Assignment Career
  Connection Customer Relationships and
  Satisfaction (2 Papers)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• This Tutorial contains 2 Papers
•  
• You are a marketing manager for a local company
  and you are developing a plan to improve customer
  relationships and increase satisfaction.
• Select one of the following types of local
  companies
• Florist
• Veterinarian
• Health/Natural Food Store
• Accounting/Tax Preparation

20
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 3 Team Assignment New Product Launch
  (Apple Iphone)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Purpose of Assignment
• Understanding the various phases of a product or
  service lifecycle is critical when addressing a
  market. If your product is in decline and the
  competitor's product is in growth, your strategy
  for the product or service will be different.
  This exercise will enable students to demonstrate
  an understanding of both their

21
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 3 Team Assignment New Product Launch
  Marketing Plan, Part 1
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Create a 1,400-word Product Launch Plan in a
  Microsoft Word document. The Product Launch plan
  will be for two countries.  Select your home
  (domestic) market and another for the
  international market. Do not select the U.S. and
  Canada, the U.S. and Britain, or Canada and
  Britain as your combinations. While the audiences
  should have the same need for the product or
  service you come up with, they should have

22
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 3 Team Assignment New Product Launch
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Purpose of Assignment 
• Understanding the various phases of a product or
  service lifecycle is critical when addressing a
  market. If your product is in decline and the
  competitor's product is in growth, your strategy
  for the product or service will be different.
  This exercise will enable students to demonstrate
  an understanding of both their product/service
  life cycle stage and a competitor's product. It
  is designed to help students explore product

23
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 4 Assignment Price and Channel
  Strategy (Nike)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Purpose of Assignment
• This assignment is designed to help students
  analyze and understand how price setting and go
  to market (distribution) are interrelated and
  affects the profitability and growth of the
  business. It has been designed to be a short
  overview on purpose the concepts of pricing and
  distribution are complex and a general

24
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 4 Assignment Price and Channel
  Strategy
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Purpose of Assignment 
• This assignment is designed to help students
  analyze and understand how price setting and go
  to market (distribution) are interrelated and
  affects the profitability and growth of the
  business. It has been designed to be a short
  overview on purpose the concepts of pricing and
  distribution are complex and a general
  understanding is what should be absorbed in one
  week of study. 

25
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 4 DQ 1
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished.

26
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 4 DQ 2
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?
  In other words, what makes marketing on a global
  basis more difficult than simply distributing our
  product nationally?

27
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 5 Assignment Marketing Communication
  and Brand Strategy (Nike)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Purpose of Assignment
• This assignment is designed to help students
  understand the interrelationships between brand
  strategy and the communication message to the
  target audience. It is a continuation of the
  marketing plan and students should review the
  Week 3 Learning Team Assignment for assistance in
  product brand strategies the team has developed.
• Assignment Steps

28
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 5 Assignment Marketing Communication
  and Brand Strategy
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Purpose of Assignment
• This assignment is designed to help students
  understand the interrelationships between brand
  strategy and the communication message to the
  target audience. It is a continuation of the
  marketing plan and students should review the
  Week 3 Learning Team Assignment for assistance in
  product brand strategies the team has developed.

29
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 and Part 2)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used. 
• Part 1
• Create a 12-slide presentation including detailed
  speaker notes that will act as the script of a
  presentation. Include the following in the
  presentation

30
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 Only)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used. 
• Part 1
• Create a 12-slide presentation including detailed
  speaker notes that will act as the script of a
  presentation. Include the following in the
  presentation
• Evaluate the effectiveness of the existing

31
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 5 DQ 1
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Let's assume our objective for ReCharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.
• (BTW. Setting marketing objectives prior to
  developing strategy is real important)
• What should our promotional budget be? Why? What
  methodology did you use to come up with your
  budget?

32
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 5 DQ 2
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Instead you're going to get a chance to get your
  creative juices going and to hopefully have some
  fun doing it.
• Each of you will demonstrate your creative
  approach to the ReCharge Bar by developing a TV
  commercial, radio spot or magazine ad. You don't
  need to get fancy with the graphics. You can
  verbally describe what is going on. But write the
  actual copy for your ad.

33
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 5 Team Assignment Media Options
  (StarBucks)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Purpose of Assignment
• The purpose of this assignment is to creatively
  illustrate traditional and new media options. An
  understanding of the target audience and
  effective communication for each is a desired
  outcome. It provides the Learning Team the
  opportunity to creatively illustrate traditional
  and new media options. An understanding of the
  target audience and effective communication for
  each is a desired outcome.
• Assignment Steps

34
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 5 Team Assignment Media Options
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Purpose of Assignment 
• The purpose of this assignment is to creatively
  illustrate traditional and new media options. An
  understanding of the target audience and
  effective communication for each is a desired
  outcome. It provides the Learning Team the
  opportunity to creatively illustrate traditional
  and new media options. An understanding of the
  target audience and effective communication for
  each is a desired outcome. 

35
MKT 571 Experience Tradition/newtonhelp.com

• MKT 571 Week 5 Team Assignment New Product Launch
  Marketing Plan, Part 3
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Develop a 1,400-word Communication Plan including
  the following
• Discuss the marketing communication channels
  available for the domestic and international
  markets.
• Evaluate the merits and drawbacks of the channel
  options in relation to the target audience, your
  product or service, and the timing of the launch
  phase.
• Select the communication channel that is best for
  marketing your product or service in the domestic

36
MKT 571 Experience Tradition/newtonhelp.com