Disrupting the Retail Industry with Augmented Reality

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Disrupting the Retail Industry with Augmented
Reality

• -Hidden Brains
• Enterprise Mobile Web App Development Company
  IT Services Software Solutions

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Augmented Reality

• Has Augmented Reality technology confined itself
  to games of Pokémon Go or social media apps like
  Snapchat? If you are of the same belief, you are
  highly mistaken. Augmented reality has the power
  to transform Retail IT solutions and the
  technology has many practical uses in the retail
  industry. In fact, AR is the survival technology
  of physical retail outlets, as well as monotonous
  ecommerce stores.
• Digitization has entered all the arenas of life.
  With this, consumers expect to upgrade their
  shopping experience with extra convenience and
  exciting new ways to get information on different
  products. Lets understand how Augmented Reality
  is changing physical retail outlets as well as
  online retail stores.

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Enhanced In-store Experience with Augmented
Reality

• It is noticed that people are more inclined
  towards online shopping and prefer it more other
  visiting physical outlet. A number of factors are
  responsible for doomed situation of physical
  retail, some of which are as mentioned below
• Lack of interactivity
• Less engagement with shoppers
• Long waiting queues at billing counters

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Continue

• Augmented reality technology when used in retail
  industry addresses most of these issues. For
  example, lets consider improving a simple
  clothing store through the use of AR app
• Shopper with AR app enters the store and explores
  different option.
• While the salesperson is busy with another
  customer, the shopper scans the selected product
  through AR app to get the detailed description of
  the product.
• If the shopper has selected a particular pair of
  jeans and added to the cart, AR app empowered
  with AI capabilities suggests the matching
  t-shirt corresponding to the selected jeans.

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Augmented Reality for Ecommerce

• Apart from implementing Augmented Reality in
  physical retail outlets, this technology is
  showing wonders in ecommerce stores too. People
  have often faced the difficulty of estimating the
  size of product, its look and feel in real world
  while purchasing any product online. This dilemma
  is overcome with the advent of Augmented Reality
  technology in ecommerce.
• No more you would be confronted with the
  situation where you order a décor item for home
  or office, but it does not fit or suit the space.
  Thanks to Apples ARKit and Googles ARCore,
  retailers can now offer enhanced online shopping
  experience. Developers build AR apps for the
  image of product in real world space to gauge its
  size, look and feel in the practical world.

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On a Concluding Note

• The dooming brick and mortar store, which is the
  cornerstone of retail, is now once again brought
  to life with the help of AR technology. Even
  ecommerce stores can experience a surge in the
  demand of products by incorporating this emerging
  technology to their website.
• Hidden Brains is a leading AR app development
  company helping retailers create spaces that are
  designed for actual human beings, not just
  consumers. We also provide brick and mortar
  stores with retail IT solutions to make the
  physical shopping experience more engaging and
  interactive.

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Contact US

• Email biz_at_hiddenbrains.com
• Skype hiddenbrains
• Hangouts biz_at_hiddenbrains.com
• United States 1 323-908-3492
• India 91-989-802-1433
• Url https//www.hiddenbrains.com