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Digital Marketing is an Internet marketing used to market the product and services using digital technologies – PowerPoint PPT presentation

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Title: advanced ppc training best ppc training 070174 77254


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Introduction to Digital Marketing
  • The Introduction to Digital Marketing module
    enables you to harness the power of Digital
  • You will understand the foundation principles of
    Digital Marketing, and be able to
  • distinguish how it differs from traditional
    marketing.
  • This module will also introduce you to the
    Digital Marketing Institute Methodology, an
  • iterative framework that outlines the foundation
    tenets of Digital Marketing and the visual
  • scheme that provides the basis for implementation
    of the different channels.

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Topics covered in the Introduction to Digital
Marketing Module include
  • The Digital Marketing Institute Method
  • Definition of the DMI Method
  • Principles
  • Our Tools
  • The DMI Framework
  • The DMI Quality Scale

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Digital Marketing
  • Key Concepts of Digital Marketing
  • Traditional v. Digital Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implication of Digital Marketing
  • Market Research v. Market Reality

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Digital Marketing Course in Noida
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Digital Marketing
  • Digital marketing, the promotion of products or
    brands via one or more forms of electronic media,
    differs from traditional marketing in that it
    uses channels and methods that enable an
    organization to analyze marketing campaigns and
    understand what is working and what isnt
    typically in real time.

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10 Types Of Digital Marketing You Should Know
And Consider For Your Marketing Strategy
  • Digital Marketing is one of those terms with
    which we all have a feel1ing that we know what is
    means, but when it comes to nailing it down we
    somehow get stuck. In the end, it is not clear
    which types of digital marketing we are talking
    about. So instead of going for something soft
    like it is related to online marketing or a
    summarizing term for all online marketing
    activities lets put it simply

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Social Media Marketing
  • The Social has a strong focus on social media
    marketing. So that is where we are going to start
    our list of types of digital marketing. Social
    Media certainly has a rightfully earned place in
    this list.
  • Social Media Marketing is the use of social
    media platforms and websites to promote a product
    or service.

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Content Marketing
  • Content marketing is the art of using
    storytelling and valuable information to increase
    brand awareness with the goal of getting your
    target audience to take a profitable action.
    Content marketing aims at building relationships
    with potential customers and becoming a partner
    rather than an advertiser.

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Search Engine Optimization (SEO)
  • SEO is the process of optimizing content or
    websites so that they show up in search results
    in search engines like Google. Search engines
    decide which websites to show for a search term
    based on keywords mentioned on the website and
    links that refer to this website. That means SEO
    has a lot to do with using the right keywords in
    the copy of a website or within the content you
    want to show in search and getting links to this
    website or content.

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Topics covered in the Search Engine Optimization
Module include
  • ? Key SEO Concepts
  • ? Search Results Position
  • ? Benefits of Search Position
  • ? Stakeholders in Search
  • ? Mechanics of Search
  • ? Customer Insights
  • ? Analysis Review
  • ? Keyword Research Selection
  • ? Content Updates Layout
  • ? Meta Tags
  • ? SEO Site Map
  • ? SEO Webmaster Tools

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Search Engine Marketing (SEM)
  • While SEO describes the process of getting unpaid
    traffic from search engines SEM refers to the
    paid traffic from search engines. The most common
    form of search engine marketing is probably
    Google for the simple reason that Google is by
    far the most used search engine.

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Pay-Per-Click Advertising (PPC)
  • Similar to SEM other forms of PPC advertising
    also describe marketing methods where the
    marketer pays for each click on a link to a
    website. Apart from search engines, almost all
    social networks offer the opportunity for Pay Per
    Click1advertising. These ads then appear in the
    feed of the targeted social media users.

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Affiliate Marketing
  • Affiliate marketing is a performance-based type
    of digital marketing. In contrast to PPC
    advertising with affiliate marketing, the
    advertiser does not pay for traffic but rather
    for conversions. The rates are usually higher but
    the risk on the side of the advertiser are
    limited since he only pays for conversions.

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Email Marketing
  • Email marketing is one of the best converting
    marketing channels. By sending regular updates to
    your email subscribers you can build and nurture
    a relationship. By providing value with your
    email updates you can build trust eventually,
    you will be able to turn a percentage of your
    audience into customers.

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Radio advertising
  • You know what I am referring to, dont you? Those
    breaks in your favorite music program where
    someone tells you what car to buy or what cleaner
    to use. Some of these spots can be rather
    annoying, a select few manage to be entertaining
    at least when you hear them the first time.

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Television advertising
  • It is not dead yet The spot that breaks up your
    favorite television program. While we are more
    and more getting used to finding ways to omit
    having to actually watch TV commercials there is
    still some marketing success in TV advertising.

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Mobile Phone Advertising
  • Mobile Phone Advertising of course, many of the
    above types of digital marketing can take place
    on your mobile phone. You are probably using
    Facebook, Instagram, and Google on your mobile
    phone after all. But there are some other types
    of marketing on your mobile phone that so far
    would not fit into any of the mentioned
    categories.

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Benefits of Digital Marketing 
  • Digital marketing is the most powerful form of
    marketing.
  • Digital marketing has the potential to transform
    the way that
    you reach and
    engage your customers. But you dont have to take
    our word for it. Here are some real examples of
    how digital marketing tactics are helping
    businesses just like yours reach their target
    market and influence conversions

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Using digital marketing tactics is the most
cost-effective way to market your business.
  • While traditional marketing tactics also often
    come with various hidden costs, the only cost to
    digital marketing is time. SEO, content
    marketing, and social media engagement take time
    to work their magic. However, there are still
    digital marketing tactics such as pay-per-click,
    display, and social media advertising that can
    produce quicker results.

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Digital marketing is the most measurable form of
marketing.
  • The only way to know for sure is to measure your
    success over time. While it can be difficult to
    track the success of a traditional marketing
    campaign like a radio advertisement or mailer,
    every digital marketing tactic that you use is
    measurable. This benefit is every reason why you
    need to invest into digital marketing.

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One of the greatest benefits of digital marketing
is that it allows you to target your ideal
buyers.
  • When you purchase billboard space or place an ad
    in a magazine, youre taking a shot in the dark
    that this messaging will reach its intended
    audience. Though there are certainly ways to
    increase your chances of success with traditional
    marketing tactics, it just doesnt offer the same
    targeting capabilities as digital marketing.

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 Most people are starting their buyers journey
online.
  • Think about how often you turn to Google or
    another search engine to find the information you
    need. Your customers are no different when they
    start to research the products or services that
    can help them solve their biggest problems.

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Your customers are on social media, and digital
marketing helps you reach them.
  • Perhaps the most important on our list of
    benefits of digital marketing is this. No matter
    what industry your business is in, theres a good
    chance that your buyers are spending their time
    on social media channels like Facebook or Twitter.
    According to eMarketer, 2.34 billion people, or
    about one-third of the earths population, uses
    social media platforms regularly.

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SEO and local SEO helps you reach more qualified
buyers online.
  • SEO is another powerful digital marketing tactic
    that offers a variety of benefits. By optimizing
    your site content for the search engines, you can
    work to reach more buyers online. Using relevant
    keywords that help describe your product or
    service offering can help you bring more targeted
    traffic to your site, which increases conversions
    over time.

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Digital marketing helps you connect with mobile
customers.
  • Yet another one of the many benefits of digital
    marketing is that it allows you to connect with
    consumers who are browsing and consuming content
    on their mobile devices. Over half of all online
    users are accessing the web from a mobile device.
    Digital marketing can help you reach people on
    mobile devices, tablets, and desktop computers.

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You can easily and quickly adapt your strategy
and tactics for best results
  • Traditional marketing tactics like television or
    newspaper ads, you have to wait until after the
    campaign is complete to see the results. And
    although you can use what you learn to adjust
    later campaign tactics, there isnt much you can
    do in-the-moment to adapt your strategies for
    best results

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 Digital marketing levels the playing field,
allowing your business to be more competitive.
  • Its often difficult for small businesses to
    compete with their larger counterparts due to a
    limited budget and resources. However, digital
    marketing helps to level the playing field by
    allowing smaller brands to remain competitive
    online.

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advantages of social media marketing
  • Real-time social sharing and exposing of
    promotional or other media content
  • Complimenting existing digital infrastructure
    like websites etc. through social media
  • Targeted exposure in the networks you choose
  • Increased likelihood of free advertising (word of
    mouth, verbally and digitally)
  • Increased traffic to a targeted page by easy
    navigation and sharing of the link to said page
  • More accurate tracking and monitoring of your
    efforts and campaigns
  • Potential for business in previously non explored
    communities and target markets
  • Demographically targeted exposure in new and
    existing target markets.
  • Compliment your traditional marketing efforts
    with your digital
  • Compliment your digital marketing efforts with
    your traditional

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disadvantages social media marketing
  • Real-time customer complaints and feedback
  • Customer complaints and feedback visible and open
    for scrutiny from the public
  • Increased usage of business and personal
    resources to manage and control your social media
    campaign
  • Training and expertise necessary to manage social
    media to the optimum
  • Your digital footprint becomes too much to handle
    Turn to negative online reputation
  • Negative employee influence internally and
    externally to your business
  • Not enough ROI for the amount of risk and effort

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Digital Marketing Course in Noida
  • Best training Digital Marketing courses in Noida
    Sector 10, 18, 16, 12/22 live project base
    industry expert trainer Digital Marketing
    Training Courses SEO SMO PPC Classes in Noida

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