Airline Marketing & Advertising | Aviation Marketing PowerPoint PPT Presentation

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Title: Airline Marketing & Advertising | Aviation Marketing


1
Blue Mushroom
  • Take your brand to Skies

Airline Marketing Inflight Magazine Advertising
http//www.bluemushroom.co.in/airline-marketing/
2
Our Partnered Airlines
3
Why Aviation Marketing?
  • It is one of the best way to capture premium
    consumers in India
  • The advertisement is very effective and
    penetrating in absence of mobiles and Internet
  • Force and receptive advertising for continuous
    2-3 hours. No other advertising medium provides
    such a huge advertising window
  • Creates a positive perception and credibility for
    the brand
  • Studies show that over 80 people who saw
    In-flight Advertisements during their flight were
    able to recall the brand/message. Over 35
    increase inĀ intent to purchase

4
Branding options
  • Boarding Pass
  • Baggage Tag
  • In-flight Sampling
  • Head Rest Covers
  • In-flight Announcement
  • Meal Tray Branding
  • Tarmac Coach Branding
  • Seat Back Panels
  • Beverage Cups Water Cup Branding
  • In-flight Magazines
  • Aircraft Wraps
  • Airport Lounges
  • Airport Advertising

and many more
5
Boarding Pass Branding
Stays with the passenger throughout the
travel. Corporates retain boarding passes for
weeks for reimbursements. Can be used as a
Discount voucher to increase footfalls
6
Baggage Tag Branding (Innovations)
Stays on the luggage bags and Laptop bags for
weeks. Longer dwell time of the communication.
7
Head Rest Seat Covers
Constant unavoidable exposure at eye level
throughout the flight across the entire fleet of
the airline. The longest exposure of a
communication compared to any other
media. Creates a brand-zone for the brand across
the fleet.
8
In-Flight Brochure Sampling
9
In-flight announcement
A 20 sec announcement will be done by
cabin crew about before landing. The activity
will be conducted for one complete month across
the entire fleet. It creates a brand zone, hence
it is Loud and large medium of advertising.
10
Overhead Luggage Bins Branding
11
Indigo E-Tickets
E-Tickets stays with the passenger from the time
of booking till the travel day. The banner can
have a hyperlink to navigate passengers to the
brands page for sale or to educate them about
the products. This can also help in tracking the
ROI.
12
http//www.bluemushroom.co.in/inflight-magazines-a
dvertising/
In-Flight Magazines
13
Take your brand to skies!
  • info_at_bluemushroom.co.in
  • www.bluemushroom.co.in

Thank You
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