Annamalai Study Material by DistPub – International Marketing Research And Consumer Behaviour

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International Marketing Research And Consumer
Behaviour
DistPub Team
Q1 A company manufacturing electronic goods
wants to know how best it can satisfy its
potential buyers in the Asian market. Give your
suggestions for formulating an appropriate
marketing research proposal.
Q2 According to your understanding, is the
process of product research is important in
International marketing? Justify.
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DistPub Team

• Q3 Discuss the major ethical issues in
  International marketing with three examples.
• Q4 Assume you are appointed as a marketing head
  in a leading FMCG company in India. As part of
  the development process the company wants to
  expand its business operations internationally to
  its neighboring countries. You are given the task
  as following. a) Identifying the market and its
  segmentation b) Studying the consumer behavior c)
  Do product research d) Examining the market
  opportunities. Narrate your role to carry out the
  above task by doing market research.

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