VIRTUAL EXPERIENCE VIRTUAL EXPERIENCE

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VIRTUAL EXPERIENCE VIRTUAL EXPERIENCE
as a dynamic perception process

• Cultural New Media Days
• CHIN conference
• Canadian Pavillion
• Aichi EXPO 2005
• Nagoya June 7th
• Hervé Fischer

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AS A DYNAMIC

• VIRTUAL PROCESS

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Our common experienceHow it works

• We represent, conceptualize
• and believe to understand
• mostly through metaphors
• We act with intentions and muscles

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Primitive cosmogony

• We belong to the world (unity with nature)
• Vertical or cyclic time (no time dynamic)
• Multisensorial experience
• Narrative interpretation of the world

SYMBOLICS
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Modern Western Cosmogony

• Invention of writing and printing privileged
• visual communication
• Visual communication
• Reduction of multisensoriality and emotion
• abstraction conceptualisation
• Reduction of time perception in favour of space
• spatial cosmogony
• Conquest of space
• (Euclidian perspective called Progress)

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Postmodern Digital Cosmogonyso called
Virtual space LINKS On line space Cyberworld
Cyberworld //////PORTALS Are no spaces
are no spaces
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We should not speak anymore of

• Virtual space
• Web architecture
• Spatial networks

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metaphors

• We dont speak of
• REAL SPACE
• We speak of
• REAL TIME

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The computer screenis not a
BOX

• with drawers of printed pages and images
• An image book or a newspaper
• which you scroll

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A COMPUTER SCREEN

• Is like a stone glass
• Is an interface
• A gateway to travel and experience

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We should not even speak of content

• but of
• experiences

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3D does not exist

• 3D is no 3 dimension space
• No turning around an object or manipulating it
• There is no object, but only experiences
• 3D is a movement
• which create an information
• 3D is a narration
• or an instrumental action

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PARTICIPATIVE ACTION

• The illusion of 3D never consolidated
• It always was an illusion
• Comparable to the move from inclusive Euclidian
  perspective space inherited from the Renaissance
  time to the Cubism, or Color dynamic of Raoul Dufy

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SYMBOLISM

• There is not more space in a digital screen as in
  a glass window
• We go through, into the virtual, real light
• Back to icons and codes, we click to a mental
  experience
• Realism lasted only 500 years,
• did not exist before the Quattrocento
• and is again vanishing in favour of symbolism

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REALISM

• is no issue on line
• Is less than movement (desire, intentions,
  action, fears, libido, etc.)
• Reconstitution is modeling for utilities or for
  scientific research (virtual archeology)

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We should speak of

• Mouvement
• Emotions Desires
• Chaos ADDICTION
• Serendipity
• Events SEDUCTION imagination
  Ephemeras
• MOBILITY (mobile cells )

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We should speak of

• Possibilities
• Unknown
• Discovery
• Exploration
• Being lost
• Being surprised
• Being lured

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We experience

• Surprises
• Intensities
• Pleasures
• Real time
• Adventure
• Knowing as we move

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Dynamic perception

• We must replace
• space metaphors by time metaphors
• time metaphors by actors
• linear thinking by arabesque exploration
• observation and interpretation by modelisation
• and creation

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A web is not a print

• Linear lecture by creative dancing
• Continuity by discontinuity
• Passivity by interactivity
• Immobilism by agitation
• Abstraction by multimedia
• Silence by sound
• Objectivity by subjectivity and emotion

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PRINTltgt AUDIOVISUAL MULTIMEDIA

• Audiovisual is more a rich media than print but
  also than new born multimedia
• Todays multimedia is mainly on line prints and
  images.
• Less than audiovisual
• True multimedia is in games,
• not in a power print!

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What is Interactivity

• We replace
• One way linear reception by participation
• Authority by autogestion
• Constraint by seduction and desire
• Austerity by entertainment

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PARTICIPATIONmeans

• PULL communication instead of PUSH
• Customizing
• Co editing
• Appropriation
• Liberty
• Creation

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PARTICIPATIONis key to

• A dynamic successful
• virtual experience
• in education and in culture

But is also the most difficult challenge
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We replace

• Information by suggestion
• Consume by cannibalism
• Monopoly by competition
• Coherence by discontinuity
• Unity by patchwork and hydridity

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TTHNAKSHPZQL

• THANKS
• hfischer_at_hervefischer.net

Merci beaucoup