PEGACPMC74V1 Dumps Questions and Answers

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Pegasystems PEGACPMC74V1 Certified Pega Marketing
Consultant (CPMC) 74V1
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QUESTION 1, When executing a decision strategy,
the blue dotted line in a decision strategy means
. A. data is referenced by the component the
arrow originates from B. data is copied to the
component the arrow originates from C. data is
copied to the component the arrow points
to D. data is referenced by the component the
arrow points to Answer A
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QUESTION 2, In order to measure success of a web
campaign, you capture . A. total page
visits B. total impressions C. total number of
products D. total number of visitors Answer C
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QUESTION 3, Next-Best-Action is a
customer-centric marketing paradigm that
balances A. the customer's needs with the
business B. objectives growth, retention,
service, and risk mitigation C. business revenue
with margin D. relevancy, context, timeliness,
and consistency Answer D
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QUESTION 4, In the context of real-time
containers, how do you control what happens when
a customer clicks on the offer? A. By
configuring the click through connector in an
offer flow B. By defining a real-time event C. By
specifying the click through URL D. By specifying
the call to action Answer A
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QUESTION 5, In an offer flow, which is a valid
value for the Response field in the Update Status
shape? A. Neutral B. Resolved-Rejected C. Rejecte
d D. Negative Answer C
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QUESTION 6, To reuse existing HTML content in an
email treatment, you would . A. convert the
content to normal text first B. copy and paste
the HTML content C. use the HTML-only
treatment D. use the HTML import
function Answer A
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QUESTION 7, A customer's propensity to accept a
proposition increases when . A. the proposition
was rejected by similar customers B. similar
propositions were accepted by the customer C. the
proposition was accepted by similar
customers D. similar propositions were rejected
by the customer Answer D
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QUESTION 8, Which decision component belongs to
the Arbitration category? A. Prioritization B. De
cision Table C. Adaptive Model D. Scorecard Answe
r A
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QUESTION 9, To add an additional property to an
Event Payload, you must . A. declare a new
event sub type B. create a new property in the
event strategy C. add a new strategy
property D. create a new property in the
PegaMKT-Data-Event class Answer A
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