SMS For Business - Top Tips

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SMS For Business - Top Tips
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• SMS marketing has been praised by digital
  marketing experts a lot.
• However, it is essential to use it well for
  achieving great results. It is said that not all
  SMS marketing campaigns can yield comparable
  results.
• Sometimes, companies get tremendous benefits and
  sometimes, it turns out to be a fiasco. 

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• Why does it happen? It is because people do not
  fully integrate SMS marketing into the business
  strategy.
• It is considered a side project.
• How to get benefited by SMS marketing and
  maximize success? Here are some tips.

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Make a SMS marketing plan

• The SMS marketing campaign is not a simple thing.
  It is not a Do It Yourself kind stuff.
• It is a fully scientific and structured thing
  which needs to be planned well.
• For that, you need help from skilled
  professionals. Either you take them on the roll
  or hire
• consultancy services.

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• The marketing plan includes
• SMS marketing program expert
• Creative expert
• Social media expert
• Promotion expert
• ROI and budget analyst

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Know your customers

• Before you send SMS to the customer, you need to
  understand who they are? What are their choices
  and preferences? What is their purchase history?
  Understand market segmentation. It helps in
  targeting promotions well.

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Follow the message clarity

• You have a limitation of 160 characters to
  express yourself in SMS. You can use less if
  possible.
• But make sure that the message is concise and
  clear. There should be no abbreviations or
  emoticons.

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Avoid open-ended messages.

• It means the message should not leave any
  ambiguity.
• If you are informing about a discount sale, then
  mention when it is going to end.
• It triggers action from customers. The best thing
  is to use call-to-action in the message.

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Follow the right timing

• SMS marketing is all about immediacy. The
  customer opens the message as soon as he reads.
• He reacts on it immediately if he finds the
  message compelling. Since it is a game of
  last-minute impulse, timing is critically
  important.
• Sending messages too early is ineffective and so
  as sending it too late.

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Target all but focus on the best

• Since SMS is a low-cost, efficient marketing
  tool there is no harm in targeting masses.
• However, you should pay more attention to the
  best customers.
• These top tips can take your SMS marketing
  campaign to great heights of success.

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Visit Our Website- http//www.smsidea.biz/
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380009