Videos the next in Digital Marketing (1)

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Videos the Next in Digital Marketing

• Why Video Has Become Trend in Digital Marketing

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Why Video Has Become Trend in Digital Marketing

• Online marketing trends change with every new
  delivery method and channel. Each year brings new
  technology, new opportunities, and new social
  channels to catch user fancy. The big winners in
  the battle for buyer attention might be early
  adopters throwing resources into promising new
  technology that proves successful, or businesses
  who stick with a particular channel to build a
  huge following.

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Video Marketing Trends

• YouTube already dominates the field, with a
  billion users watching hundreds of millions of
  hours every day. To sweeten the marketing appeal,
  YouTube reaches more 18-49 year-old viewers than
  any of the cable networks.
• While YouTube traffic expanded more than 40
  percent since last year, video viewing options
  also opened up. Face book now offers embedded
  videos and in-line live streaming, and services
  like Periscope and Face book are starting to
  attract the bravest of no-do-over video pioneers
  marketing in real time. This is what Videos the
  Next in Digital Marketing.

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Video Ads in Search Results

• Another clear indicator of just how popular video
  marketing has become is the inevitable launch of
  in-SERP video ads. Google and Bing are both
  testing video incorporation into rich search
  results.
• The new True View for Shopping, a product that
  allows users to order products from inside a demo
  video, has already yielded impressive results.
  Sapphire and Mayfair test cases report increased
  viewing time, revenue and ad recall.

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Why Video Marketing is Effective

• Content marketing and social media changed
  the marketing game in a major way. Brand
  storytelling took centre stage, propelled by the
  advantages of humanizing and allowing businesses
  to connect in a more meaningful way with their
  customer base.
• For small
  businesses, video is an inexpensive way to level
  the playing field. Here, big businesses and
  slick, expensive advertising spots dont always
  have the advantage. Smaller companies can stand
  out in several ways-

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New Technologies in Your Future
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New Technologies in Your Future

• Every aspect of marketing in
  the last few years has moved toward
  personalization, targeting and interactive
  content. New video technology takes the concept
  to a new level, with engaging videos that move
  from viewing into response. Data collection
  forms, surveys, polls and choose-your-adventure
  videos will become more common.
• Youve seen
  these formats in Hulu big business advertising
  for years, but not in heavy use elsewhere. Thats
  bound to change as new video production programs
  make fancy interaction cheap and available for
  any user.

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Conclusion

• Video is not only fun, its really one of the
  best ways to get up close to your audience and
  give them a real glimpse of what you and your
  business or your clients are doing. The key here
  is to think beyond profit and product -- show
  them something about your philosophy, or share
  some information on an interesting event, or
  offer some valuable information. The more they
  know about your positive practices, the more
  likely they are to stick around.