markrting

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MARKETING STRATEGIES EVERY STARTUP CAN AFFORD

• LOW-COST MARKETING STRATEGIES

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About me

• Are your products going to sell
  themselves?Probably not.
• Having a fantastic product is essential, but
  having just that will never be able to make your
  startup a booming success.
• In addition to your extraordinary product, youll
  need an outstanding marketing strategy to grow
  your startup.
• However, not every entrepreneur can afford to
  spend a fortune on marketing and therefore we
  bring you 10 low-cost marketing strategies every
  startup can afford.

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MARKETING STRATEGIES
PR Officer
Affiliate Marketing
Email Marketing
Social Media Marketing
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Email Marketing

• Undoubtedly, email marketing still is one of the
  most cost-efficient marketing strategies around
  and some sources have claimed email marketing has
  a Return on Investment (ROI) of equal to or more
  than four hundred per cent.

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Be your own PR Officer
According to statistics, more than 500,000
businesses launch every month which means you
face some serious competition to the attention of
your target market. Build cordial relationships
with bloggers and journalists in your industry as
this will help you frequent public-relations
mentions and attract more customers.
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News features and Press Releases
If you cant be your own PR Officer, then news
features and press releases are the best
marketing strategies for you. People regularly
flick through the news and when you have
something notable to report, then news agencies
will be eager to publish it for you.
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Affiliate Marketing

• If you are really interested in this strategy,
  then you can either set up an affiliation program
  through networks such as Impact Radius or you
  could offer your customers a discount on their
  subscriptions or a commission or a cash reward
  for referring a new customer.Just focus on
  getting your word to your target customers.

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Social Media Marketing

• Since social media is freely available, you can
  learn to master it if you devote your time and
  effort.
• Start small by setting up profiles on your
  organization on prime platforms like Instagram,
  Twitter, LinkedIn, and Facebook.

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Pay Per Click advertisements

• PPC ads can sometimes get expensive especially if
  you choose to target high traffic head
  keywords.However, there are some platforms and
  niches that are pocket-friendly to even the most
  tight-fisted entrepreneurs.For example, some
  types of ads only cost 1 a day.

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Piggyback Marketing

• This is a low-cost marketing entry strategy
  wherein two or more organizations represent each
  others complementary (and generally
  non-competitive) products and services in their
  own markets.Airbnbs integration with Craiglist
  is a classic example of ad hoc integration for
  user acquisition.

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Personal Branding

• Personal branding has recently gained a lot of
  popularity and is similar to corporate branding.
• The only difference is that it applies to you as
  a person you go ahead and advertise yourself and
  you promote insights (or expertise) across all
  the platforms of social media.

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Content Marketing

• This is a perfect marketing strategy for small
  businesses and startups because it does not
  require significant investment and works within
  the confines of limited resources.However, not
  everyone finds success with this strategy and
  that happens when you dont have a documented
  content strategy.

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Groups and Forums

• Be involved with the local communities and your
  neighbourhood, go out on social media and public
  forums and share your knowledge and expertise in
  these groups and forums.Not only are these groups
  free but usually have a large reach that enables
  you to reach a large number of audience at once.

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Conclusion

• In addition to your extraordinary product, youll
  need an outstanding marketing strategy to grow
  your startup.
• However, not every entrepreneur can afford to
  spend a fortune on marketing and therefore we
  bring you 10 low-cost marketing strategies every
  startup can afford.
• For more info visit https//www.merrchant.com/blo
  g/