Integrated Marketing Communications Programme - Delhi School of Communication

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Integrated Marketing Communications Programme - Delhi School of Communication

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This is a 2 year broad band programme encompassing critical aspects of Mass Media, Mass Communication technology alongside Business and Competitive strategy perspective in Marketing Communication planning and implementation. The course covers Advertising (All aspects), Public Relations, Media Planning and buying, Digital Communication, Entertainment Management, Journalism and events in great detail. Visit us: – PowerPoint PPT presentation

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Title: Integrated Marketing Communications Programme - Delhi School of Communication


1
www.dsc.edu.in
D E L H I S C H O O L O F C O M M U N I C A T I
O N INTEGRATED MARKETING COMMUNICATIONS
PROGRAMME
2
  • 2 Year Programme consists of

A D V E R T I S I N G A N D E N T E R T A I N M E
N T M A N A G E M E N T J O U R N A L I S M A N
D P U B L I C R E L A T I O N S M A R K E T I N
G A N D D I G I T A L
f o o t e r
3
THIS IS A 2 YEAR BROAD BAND PROGRAMME
ENCOMPASSING CRITICAL ASPECTS OF MASS MEDIA,
MASS COMMUNICATION TECHNOLOGY ALONGSIDE BUSINESS
AND COMPETITIVE STRATEGY PERSPECTIVE IN
MARKETING COMMUNICATION PLANNING AND
IMPLEMENTATION. THE COURSE COVERS ADVERTISING
(ALL ASPECTS), PUBLIC RELATIONS, MEDIA PLANNING
AND BUYING, DIGITAL COMMUNICATION, ENTERTAINMENT
MANAGEMENT, JOURNALISM AND EVENTS IN GREAT
DETAIL.
4
DSC's DIPLOMA DEGREE
T H E M O D U L E S A N D S P E C I A L I S A T I
O N S A R E C O N T I N U O U S L Y U P G R A D E
D T O E Q U I P S T U D E N T S T O D E A L W I
T H F U T U R E C H A L L E N G E S A N D E N A B
L E T H E M T O U T I L I Z E T H E K N O W L E D
G E A L M O S T I M M E D I A T E L Y . U P O N
C O M P L E T I O N O F T H E C O U R S E , E A C
H S T U D E N T I S A W A R D E D A M A S T E R
S D E G R E E F R O M T H E U N I V E R S I T Y
A L O N G W I T H T H E P R E S T I G I O U S D S
C D I P L O M A .
5
ADDRESS 321/2, IGNOU ROAD, NEB SARAI, NEW DELHI
- 110068
CONTACT US
PHONE NO. 011-29531556, 011-29531559 MOBILE NO.
91-9810474269, 91-9958635140 EMAIL ID FOR
ADMISSIONS ADMISSIONS_at_DSC.EDU.IN FOR
PLACEMENTS/ANY OTHER ENQUIRY INFO_at_DSC.EDU.IN WE
BSITE WWW.DSC.EDU.IN
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