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7 Ways to Use Videos for More Engagement on
Instagram
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• In the digital world, social media has become a
  very important part of a successful marketing
  strategy. Social media platforms like Facebook,
  Instagram, Twitter, etc. offer a lot of
  opportunities for brands to showcase their
  products. These platforms are free to use and you
  can directly interact with a larger audience at
  once. You don't need to invest a lot of money in
  building a marketing strategy that includes
  social media videos. No matter whether you have a
  small or a large business, it's time that you
  take social media marketing seriously.
• Based on statistics shared by Lyfe marketing, 93
  percent of videos on Twitter are accessed from
  mobile phones. Views of branded video content on
  YouTube has doubled in the last three years.
  Moreover, Facebook live videos receive 10 times
  more comments that a regular video. All these
  statistics show that video content is in demand
  on social media networks. This is because
  millennials connect more to videos on social
  media. Web Marketing Video Council has found that
  more than 60 percent of brands are using social
  media videos actively for promotions. Thus, it is
  highly likely that your competitors are also
  leveraging the power of social media video to
  expand their customer base. My site buy youtube
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• Instagram is a very powerful social media
  platform that allows you to share images and
  videos online. Techcrunch has been studying
  Instagram trends since its launch. As per their
  study, Instagram crossed the threshold of 1
  billion monthly active users in 2018. Moreover,
  Instagram is currently growing at a rate of 5
  percent per quarter, the highest among social
  media platforms. So, Instagram should be your
  first choice in showcasing your brand's product
  and services. In this article, we will take you
  through some ways to use Instagram videos for
  engaging more audience.

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• Short Commercials
• Create short, valuable videos that represent your
  brand. You can showcase your product in an
  artistic way through these videos. The commercial
  can be inspirational, funny, or emotional.
  Instagram currently allows you to share a 60
  second video on your timeline. With such short
  videos, it is easy to grab the attention of the
  target audience. Also, short videos are best to
  share crisp information about your products. You
  can share the commercial in Instagram stories,
  IGTV or in the Instagram timeline.
• Product details
• Showcase your product's specifications or a
  'product in action' video to demonstrate its
  capability. Focus only on important features to
  keep the viewers engaged. Keep the video more
  informative and less descriptive. Attention to
  detail is the key to creating a cool and sexy
  video. You can put the product video in your
  brand's Instagram page's timeline for the
  audience to see anytime. Creating such
  spontaneous videos attracts a lot of attention.
• Do it yourself videos
• An effective way to use Instagram videos is to
  create instructional content. 'Do it yourself' or
  'how to' videos share your products working. This
  helps the users to understand the product's
  usage. You can also create troubleshooting videos
  related to any problem that your customer might
  face. To the point videos are liked by the target
  audience as they get relevant information within
  a short span of time. By sharing such videos from
  time to time you can build a relationship with
  your existing customers.
• Behind the scenes video
• Customers have become picky in choosing a
  product, hence it is important to establish a
  connection with them. You can create behind the
  scenes videos that take them through trivia
  related to your product. You can even conduct
  quick learning sessions about tips and tricks
  related to your product usage. The fast forward
  video that Sheryl Cole has shared about her work
  will give some idea. You just have to be creative
  and smart in capturing the right moments for your
  Instagram video.