Top Ecommerce Website Design Trends for 2020

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Top Ecommerce Website Design Trends for 2020
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Ecommerce website is one of the most accessed
touchpoints that allow visitors and customers to
take a glance at your business offerings. And
with features like smooth navigation and pleasant
aesthetics incorporated in your ecommerce website
design, the probability of conversion is quite
high. Statista estimates that global retail
ecommerce sales would reach 6.54 trillion US
dollars in 2023. This impressive figure indicates
the popularity of online shopping as a worldwide
phenomenon. Nowadays, brands understand that
ecommerce website design is a crucial factor that
determines the quality of user experience, thus
impacting the value generation capability of the
website. Accordingly, if you wish to stay ahead
in the competition and desire to increase traffic
on your website, you must check these popular web
design trends.
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Interestingly, some of the trends are already
present and are influencing ecommerce experience,
and will continue to inspire web developers in
2020. Top Ecommerce Website Design Trends
2020 What ecommerce website design trends will
continue to rule in 2020? Chatbots A popular
trend in 2019, Chatbots have given birth to
conversational ecommerce. Chatbots instantly
communicate with customers and rely on Artificial
Intelligence to act based on consumers
preferences, thus creating a personalized
experience. A survey by Oracle reveals that
businesses realize the importance of Chatbots,
and nearly 80 of enterprises want Chatbots by
2020. Thus, while creating an online ecommerce
website design, designers will work towards
integrating bot technology on the ecommerce
platform for higher user engagement. Video
Content Videos are one of the vital content
assets these days. Smart videos have replaced
text content on websites as videos allow users to
consume more data with a visual appeal. Whether
demonstrating the functioning of a product or
sharing success stories or showcasing the domain
expertise, videos had been immensely utilized by
web designers in 2019. According to Hubspot, 87
of the brands are relying on video as a marketing
tool in 2019. A survey reveals that 48 of
consumers believe that videos embedded in online
store website design facilitate decision making.
With 5G capabilities reducing load times
significantly, web designers will opt for videos
of ultra HD quality in 2020. Personalization
AI and machine learning are creating an impact on
every industry, and web design is no exception.
These disruptive technologies allow automating
certain aspects of web design to create a more
human-like interactive experience. With machine
learning capabilities, online shopping website
designs are delivering tailored experiences based
on their visitors and preferences. In 2020,
enhanced machine learning will aid designers to
capture relevant information.
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Voice Search Voice-command interfaces have got
excellent traction in 2019 and are highly
suitable for online shopping website design. With
a voice-enabled user interface, visitors are
navigating by giving commands rather than typing
long phrases and words. With Siri and Alexa
continuously transforming users digital
experience, voice search will not only enhance UX
but also make online shopping convenient.
According to research by Gartner, 30 of webpage
visits will be by voice in 2020, inspiring web
designers to embed VUI in an online ecommerce
website design to be more relevant to their
audiences. Mobile-first It is estimated that
mobile retail commerce (M-Commerce) sales in the
US will reach 338bn USD by 2020. Undoubtedly,
making a mobile-friendly website design is
mandatory for businesses to increase their
digital presence manifolds however, web
designers are now moving towards a mobile-first
approach where they are first creating
mobile-responsive templates and then making them
responsive to the desktop version. With an
upsurge in the usage of smartphones, 2020 will
witness this trend with more intensity in online
store website design. Social Selling Social
media integration allows businesses to leverage
the power of social media. With social media
buttons embedded on the website, companies are
getting expanded reach by making the content
seamlessly shareable across global platforms.
2020 will witness this website designing trends
without fail as more and more people are active
on platforms like Facebook, Twitter, Instagram,
Reddit, LinkedIn, YouTube, and Pinterest. What
ecommerce website design trends will emerge in
2020 Augmented Reality Gartner predicts that
by 2020 immersive solutions based on AR, VR, and
mixed reality will be adopted heavily by
businesses as a part of their digital
transformation strategy. Websites dealing in
jewelry, cosmetics, shades, makeup, apparel,
furniture, home décor, shoes, and so on will
continue to implement AR into their online store
website design to allow customers to virtually
try these products.
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The trend is in the nascent stage and will
proliferate in 2020, as website developers and
designers will look forward to providing
experiential services to their customers.
Split Layouts It is a screen layout that divides
a full screen into two or more vertical parts
making landing pages more attractive and
well-organized. Split-screen divides content in
vertical panels making it more palatable for the
visitors. This website design trend will flourish
in 2020, as it provides the opportunity to offer
two CTAs to customers on the same frame. 3D
Animations 2020 will be marked with the presence
of highly animated interactive features on
ecommerce websites. 3D animations have been
around for a long time to amuse visitors but 5G
capabilities have broadened the scope for web
designers to add dynamic elements like GIF,
illustrations, animated logos, micro animations,
motion designs, and mini-games and many other
animations that add life in the online website
design. In particular, GIF and mini-games, mainly
that make waiting time playful for users while
content gets loaded, will earn popularity in
2020. Parallax Parallax scrolling or
non-traditional scrolling is a technique that
creates illusion and immersive experience for
users by altering the scrolling speed of
background and foreground images. This creates a
depth (3D visualization) in 2D space that looks
pleasing to the eye while striking a perfect
balance between usability and aesthetics. Web
designers will prefer parallax in 2020, primarily
for producing a better storytelling experience
and delivering a strong brand message through
visual appeal. Minimalism Minimum is the new
maximum as far as online store website design is
concerned. The new website designing trend is
indicating towards minimalistic web design or
flat design where a lot of white space is used
with minimum elements like buttons, navigation
bar, and geometrical patterns. Colorful
minimalism will also be visible in the web
designs in 2020 as designers will experiment with
bold, saturated, and energetic colors with clean
content and the least possible elements. This
trend will attract visitors who believe that
sophistication lies in simplicity.
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Full Page/ Screen Forms Another exciting trend
will be full-screen forms where visitors will be
provided with forms that spread on the whole page
instead of opening as a pop-up. Inspired from
minimalistic designs, the idea is to allow
distraction-free form filling while displaying
one question at a time on the full screen along
with few animated elements. In the pursuit of
providing an unprecedented user experience, this
trend will gain momentum in 2020 as more and more
online website designs will go for single-field
and full-screen form interface. Foreseeing
immense potential, businesses are starting to
invest heavily in the website designs to take UX
to the next level in 2020. If you also want to
stay ahead in the competition in 2020 while
offering the best in class customer experience,
partner with Katalyst Technologies, a leading
provider of digital commerce solutions. Contact
today. Source Link - https//katalysttech.com/bl
og/top-ecommerce-website-design-trends/
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• Katalyst Technologies is a leading IT services
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  sectors. We provide industry specific IT
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