Calloways Nursery

1
Calloways Nursery

• An evaluation on purpose, usability and major
  features
• http//www.calloways.com

2
Purpose

• Provide general information to customers
• Provide company information
• News, Investor Relations, Locations
• Product advertisements

3
Usability

• Easy to navigate
• Links at bottom of page for easy reference
• Quick loading
• Completely displayed in less than 8 secs.
• Easy-to-read font

4
Major Features
5
About Calloways

• General info about company
• Short on descriptions, but gets the point across

6
Locations

• Locations of all 27 garden centers listed
• Address and phone number available
• Would like to see managers name with each garden
  center listed

7
Specials

• Weekly Product Advertisements for Dallas/Ft.
  Worth and Houston stores
• Informs users that the files are PDFs
• Includes link directly to Adobe Acrobat Reader
  download

8
Shop Online

• Wheres the products to buy?!?
• Gift Certificates available
• Possibly unfinished
• Should be renamed, can be misleading

9
News Investor Relations

• These pages are the same!
• A link to Investor Relations can be put under
  News link

10
Links

• Useful links for the home gardener or retail
  customer.
• Its not cluttered!

11
Contact Us

• Whos the website designer?
• Dont know who it is, but you can at least email
  them
• A link back to Locations page can be helpful
• Information for the main office only is given

12
Other Comments

• Difficulty finding way back to Home page
• Designed on a larger screen
• Inconvenient scroll bars

• Nice graphics
• Good use of frames

13
Need plans for Halloween?Come to the
Horticulture Halloween Party!

• Friday Oct. 29 _at_ 7pm
• Maroon White Garden
• Sign-up on the sheets located around the building