Homepage redesign: What we look for

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Homepage redesignWhat we look for

• QuickFind across the top
• Terms specific to site
• Determine by search and download stats
• more link to master QF
• Add program and regional terms to master QF
• Mix of news and information
• Collaborate by exchanging content ideas
• Impact of coming redesign

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Reorganization Next Steps

• Apply reorganization principles to all you touch
• Creating new sites
• Revising existing sites
• Consider how new/revised page relates to others
• Does it replace existing content
• Change existing content
• Or should they be merged
• 100 pages improved 30 just as good as 30 pages
  improved 100!

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Reorganization Issues Creating portal is not
reorganizing

• Yes, its easy, but.
• Actually increases Agency vulnerability
• One-stop shopping of conflicting info
• No consolidation/reduction of content

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Reorganization Issues Where portal concept works

• Doorway to related but not duplicative pgs.
• Typically a narrow subject
• Create umbrella page
• Introduce topic (context)
• Link to array of info
• Still must coordinate with linked sites/pages
• You assume responsibility for linked content
• Must be a way to get back

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Reorganization IssuesContent Ownership

• Major issue for Web Council
• Programs reluctant to let go
• See Mercury Spills and Cleanup
• Goes off the Mercury template
• Belongs to Superfund program
• Superfund wants to get credit for the pages
• Need to break down silo-thinking

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ReorganizationTriage Seahome Case Study

• Much content outdated still on old template
• No funds for maintenance
• 7,000 pages
• 3,000 get fewer than 20 hits/month
• Focus resources on valuable content

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Reorganization Red Flags

• Programs Beware of site-wide overhauls
• Is this best use of resources
• Will overhaul facilitate cross-Agency reorg.
• Regions Beware of broad topics overhauls
• Is this best use of resources
• Focus on region-specific content
• Use right sidebar to access national content
• Coordinate w/HQs to insure return to region

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Next major reorganization(s)

• No more than three prefer two
• Based on Agency priority needs
• Need major office lead
• Need full management buy-in
• OPA developing new model
• Build on Hg but do true reorganization
• All content on template
• Will require writing support

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New Standards

• The marvelous disappearing New icon
• Graphics guidance
• Maximum of primary screen
• Text wrap and no centering
• Charts and graphs
• Limit use of PDF and other non-html files
• Guidance on linking
• Two week comment period

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Next set of standards 1

• Page managed by (office)
• On every page
• Close as possible to true owner
• No names or email needed
• Establishes responsibility
• Helps us when page needs updating

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Next set of standards 2

• Page last updated (date)
• Manually entered
• Refers to update of page content
• Replace auto-update in footer
• Implies content is current as of X date
• Really means last time page was touched

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Calendar database

• Identify range of date-announcement types
• Meetings
• Conferences
• Other
• Only items that dont need to be archived
• Will be a Notes database

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FR Notices

• No longer wait for publication
• Announce on signing
• Web content (including context) on signing
• Developing standard How to Comment text

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Off-server issue

• OMB Government content on .gov sites
• New rules and guidelines coming
• Will bring some existing back on epa.gov
• Strong resistance to allowing new outliers
• Dilutes Agency work and message
• Lost to search engine
• Build (and support) EPA brand

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Content review it starts with you

• Take pride in what you write!
• Spell chack -)
• Grammar check
• Take a reality break
• Is my basic message on the first screen?
• Would my neighbor understand this?

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Strategic Web Planning - 1

• Go out 12 months
• Identify Office Web priorities
• Anticipated new content needed
• To support new programs, rules, research,
  reports
• Content most in need of updating
• Survey both managers content providers
• Report to AA/RA

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Strategic Web Planning - 2

• How can we help?
• Message to senior managers?
• Survey form?
• Keep it big picture (stay out of weeds)
• Involve your IC counterpart
• Set goals
• Establish accountability

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Working smarter, together

• Governance gives us a process
• Content Coordinators must coordinate
• Facilitate intra-office development
• Point-of-contact between offices
• Web Council gives us a forum
• A place to share ideas
• A place to resolve differences
• A place to develop systems