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Wirelessenabled Navigation and the role of dynamic content

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the role of dynamic content ... and other 'rich' content. Messaging and voice ... Support variable search criteria for various POI types and/or content sources ... – PowerPoint PPT presentation

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Title: Wirelessenabled Navigation and the role of dynamic content


1
Wireless-enabled Navigation and the role of
dynamic content
  • Looking at functional, technical business
    aspects of combining dynamic spatially-related
    information into Navigation use-cases
  • Presenting
  • Ronen Soffer
  • Executive Vice President
  • Telmap Ltd.
  • Ronen.soffer_at_telmap.com

2
Agenda
  • Navigation as a wireless Application
  • Mobile, Wireless enabled Navigation
  • Traditional Navigation Use Cases
  • Dynamic information
  • The Where to and How to
  • Consumer example
  • Enterprise example
  • What is required? (enablers)
  • Technology Methodology
  • Value Chain aspects
  • Telmap Polaris

3
Navigation as a wireless application
  • The traditional Navigation market
  • An in-vehicle OEM/ aftermarket device with
    Navigation as part of infotainment
  • Standalone, media- dependent (CD, DVD)
  • Driven by the Automotive industry
  • Wireless-enabled Navigation
  • Adding Telematics capabilities to in-vehicle
    platforms
  • Deploying Navigation to mobile wireless terminals
  • Driven by the wireless industry (?)

4
Mobile, wireless-enabled Navigation
  • Part of content / LBS portfolio (?)
  • Brings Navigation to mass market consumers
  • Introduces new business models / value chain
  • Enables new capabilities
  • Off-Board and Hybrid map-data access
  • Interfaces to 3rd-party content (How?)
  • OTA software and resources updates
  • Multimedia and other rich content
  • Messaging and voice (send location, call POI)

5
Traditional Navigation Use Cases
  • Navigation answers one question
  • How to get to by providing real-time
    directions / instructions
  • As for Where to go, destination is a static
    Addresses, intersections or POI with fixed
    categories
  • Adding the relevant dynamic information can
    enhance both use cases

6
Adding Dynamic Content
  • Different dynamic information is relevant to
  • Where to Destination lookup
  • How to Navigation session
  • And differs according to
  • Consumer
  • Enterprise

7
Dynamic Enhancement to Navigation
SPEED- RADARS
8
Consumer example
  • Going to the movie theatre
  • 400pm, at the hotel Find me the theatres in
    this area showing __ later this
    evening.(Dynamic content in spatial POI lookup)
  • 403 pm, at the hotel Buy 2
    tickets.(Single-click call POI, or e-commerce
    transaction)
  • 405 pm, at the hotel Send info to Julie
    meet me here at 650.(Send landmark details
    with some text to other user)
  • 630 pm, in the car Take me quickly to the
    nearest parking lot with vacant spots.(Dynamic
    parking-spaces feed, cross-POI query,
    traffic-dependant routing)
  • 645 pm, parking lot Take me to the theatre
    by foot.(Pedestrian, map-based guidance to
    final destination

9
Enterprise example
  • Public Safety Navigate to location of 911
    call, consider traffic. (Interface to police
    event/ dispatch system)
  • Supply Chain Navigate to nearest Warehouse with
    part number 12345, on the way to customer.
    (Interface to ERP / Stock Management, and
    customer layer in GIS)

10
What is required? (Enablers)
  • Rich, reliable content!
  • Flexible access to content lookup
  • Dynamic categories
  • Dynamic search criteria
  • Web-based / other (how?)
  • IVR, Call Center, P2P
  • Intuitive, friendly search mechanisms
  • On-map spatial and content manipulation

11
Technology methodology
  • Professional and reliable Traffic-feed
    utilization in HMI and flow, routing, and during
    navigation
  • Seamless OTA update of categories and tree
    structure
  • Support variable search criteria for various POI
    types and/or content sources
  • Server-side interface mechanism to dynamic, 3rd
    party services of Geo-enabled content
  • Portable location format and mechanism for web,
    call-center, community and P2P use-cases

12
Value Chain Aspects
  • Map data and additional content now sold as
    subscriptions models not yet mature
  • Client terminals and positioning
  • Down-pricing of Smartphones and GPS components
  • Wireless connectivity
  • Cost, stability and consumer awareness
  • Software vendors
  • Differentiate in user experience, Navigation
    quality and content access flexibility
  • Content aggregation and hosting as a unique
    expertise?
  • Brand and service front
  • What exactly should the role of the carrier be?

13
Telmap
  • Complete mobile In-car and pedestrian Navigation
    application
  • In-Car and Pedestrian Mapping, Routing and
    Navigation system
  • Global coverage (in all 5 continents)
  • Voice, graphics and text turn-by-turn navigation
    instructions
  • Advanced destination lookup techniques
  • Premium content aggregation
  • Enhanced connectivity Share content (Voice, SMS)
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