Content Management Systems

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Content Management Systems
How Can CMS Address TodaysBusiness Challenges?
Presenter Alex Masychev
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What is Content Management?

• Bringing structure to unstructured content

• Generating metadata

• Building and maintaining taxonomies

• Creating reusable blocks of content

• Personalizing content

• Formalizing and unifying business processes

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CM Timeline

• Shumerian library

• Library of Alexandria (authors bio, summary,
  references, etc.)

• Talmud

• 1970 Goldfarb, Mosher and Lorie invented GML

• 1975 M. Minsky published the theory on frame
  representation of knowledge

• 1985 PageMaker

• 1986 ISO adopted GML as a standard (SGML)

• 1986 QuarkXPress

• 1995 Dublin Core Metadata Initiative

• 1996 W3X working group released XML

• 1996 CNET developed the PRISM technology for
  managing Web content
• and acquired a third of Vignette

• Since 2000 wave of acquisitions Documentum
  acquires eRooms, Vignette aquires Epicentric,
  Intervowen acquires Tower, Adobe acquires
  Macromedia, Autonomy acquires Verity

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Content Management Areas
Information retrieval
Knowledge organization

• Search
• Semantic relations
• Summaries

• Metadata
• Taxonomies
• Classification

Content creation
Content distribution

• Authoring
• Content reuse
• Collaborative work
• Versioning

• Single source publishing
• Content delivery
• Content federation
• Distribution policy

Content storage

• Allocation
• Retention
• Access

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What is Enterprise?

• Corporate-wide strategy

• Deploying common IT architecture across
  organization

• Consolidating heterogeneous content repositories

• Unifying business processes

• Implementing corporate-level standards

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Information retrieval
Knowledge organization

• Search
• Semantic relations
• Summaries

• Metadata
• Taxonomies
• Classification

Content creation
Content distribution

• Authoring
• Content reuse
• Collaborative work
• Versioning

• Single source publishing
• Content delivery
• Content federation
• Distribution policy

Content storage

• Allocation
• Retention
• Access

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Information Retrieval
Challenges
E.g How can riots in France affect insurance
market?

• Without strictly defined terms effective search
  is impossible

• Relations between events, documents, and
  entities cannot be clearly understood, We dont
  know WHAT we dont know

• Filtering and managing duplicating and
  conflicting information is time-consuming
  activity

• Understanding the text requires reading the
  entire document

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Information Retrieval
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Information Retrieval
Solutions
SmartDiscovery

• Entities

• Relationships

• Summaries

• Visual representation

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Information Retrieval
Solutions Space Shuttle Columbia Case

• Entities Extraction

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Information Retrieval
Solutions Space Shuttle Columbia Case

• Entities and Relations Categories

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Information Retrieval
Solutions Space Shuttle Columbia Case

• Entities and Relations Visual Representation

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Information Retrieval
Solutions Space Shuttle Columbia Case

• Full Text View

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Information Retrieval
Solutions
Ultraseek, K2 Architecture, SDKs

• Search among multiple storage points

• Extensible and configurable architecture with
  open C, COM and Java interfaces

• Indexing, full-text search, relational
  taxonomies, parametric selection, federated
  search, etc.

• Multiple language capabilities

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Information retrieval
Knowledge organization

• Search
• Semantic relations
• Summaries

• Metadata
• Taxonomies
• Classification

Content creation
Content distribution

• Authoring
• Content reuse
• Collaborative work
• Versioning

• Single source publishing
• Content delivery
• Content federation
• Distribution policy

Content storage

• Allocation
• Retention
• Access

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Knowledge Organization
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Knowledge Organization
Challenges

• Building taxonomies manual vs. automatic

• Multiple users have their own mental picture of
  the domain

• Creating taxonomies involves both SME and
  knowledge analysts

• Taxonomies must provide direct access to
  relevant pieces of content

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Knowledge Organization
Solutions
Content Intelligence Services

• Auto tagging and classification

• Creating taxonomies and linking content to
  categories

• Pre-defined taxonomy libraries

• Supports XML

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Knowledge Organization
Case Study The Russian National Parliament
What did they have

• MPs, government authorities, independent experts

• More than 2,500 pages

• Different types bills, comments, independent
  reviews, amendments, public discussion records,
  etc.

• Different status approved, reviewed, draft
  versions, etc.

• Different sources federal government, regional
  authorities, mass media, independent experts,
  etc.

• Volumes of content grew weekly

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Knowledge Organization
Case Study The Russian National Parliament
What did they reach

• Inability to get a comprehensive view of the
  domain

• Repetitive and conflicting information

• Lack of information

• Inability to reuse and analyze information
  effectively

• Time-consuming search and retrieval

• Lost of control over the process

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Knowledge Organization
Case Study The Russian National Parliament
Solution

• Creating common vocabularies

• Building taxonomies

• Defining business rules

• Linking text fragments to categories

• Creating metadata

• Storing in XML, publishing to HTML for public
  access

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Knowledge Organization
Case Study The Russian National Parliament
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Metadata

• External (databases, XML-files) or embedded

• General information author, status, type,
  subject, etc.

• Semantic representation

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Metadata
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Metadata
Standards

• Resource Definition Framework (RDF)

• Rich Site Summary (RSS)

• Exchangeable Image File Format (EXIF)

• News Mark-Up Language (NewsML)

Initiatives and Organizations

• Semantic Web

• Dublin Core Metadata Initiative

• OASIS

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Metadata
Challenges

• Creating metadata manual vs. automatic

• Adding metadata can require significant
  investments

• Popular search engines do not support metadata
  standards yet

• Implementing metadata standards is still limited

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Metadata
Dublin Core Metadata Initiative

• Developing metadata standards and vocabularies
  for describing resources that enable more
  intelligent information discovery systems

• Defining frameworks for the interoperation of
  metadata sets

• Educational and scientific outreach and
  community liaison

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Metadata
DCM Element Set

• Relation

• Contributor

• Title

• Creator

• Format

• Coverage

• Subject

• Identifier

• Rights

• Description

• Date

• Source

• Publisher

• Language

• Type

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Metadata
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Metadata
WCM Supports DCM
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Information retrieval
Knowledge organization

• Search
• Semantic relations
• Summaries

• Metadata
• Taxonomies
• Classification

Content creation
Content distribution

• Authoring
• Content reuse
• Collaborative work
• Versioning

• Single source publishing
• Content delivery
• Content federation
• Distribution policy

Content storage

• Allocation
• Retention
• Access

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Content creation
Challenges

• Separation of content and presentation

• Content reuse and reconfiguration of reusable
  parts

• Using traditional standard authoring
  environments

• Collaborative work and workflow management

• Compliance management

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Content creation
Solutions
Content_at_ Content Manager

• Breaking XML into reusable components

• Personalize view of reusable topics

• Single source publishing

• Supports Epic, XMetal, FrameMaker, Word

• History and versioning

• Collaborative work and workflow management

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Content creation
Solutions
Content_at_ Content Manager content reuse
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Content creation
Solutions
Content_at_ Content Manager workflow management
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Content creation
Solutions
Content_at_ Content Manager workflow management
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Information retrieval
Knowledge organization

• Search
• Semantic relations
• Summaries

• Metadata
• Taxonomies
• Classification

Content creation
Content distribution

• Authoring
• Content reuse
• Collaborative work
• Versioning

• Single source publishing
• Content delivery
• Content federation
• Distribution policy

Content storage

• Allocation
• Retention
• Access

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Content distribution
Challenges

• Content is delivered to various audiences in
  various formats

• Information should reach proper people at the
  proper time

• Users can be interested in getting aggregated
  content from multiple sources (e.g.
  intermediaries)

• Only right content must be delivered (e.g.
  recent versions)

• Distribution policy should be regularly
  monitored and managed

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Content distribution
Solutions
Content Distribution Services

• Subscription management

• Content delivery on-demand basis or by
  scheduling delivery

• Distributiion from Documentum repository as well
  as from other sources (database, file system
  ,etc).

• Supports ICE protocol (Information and Content
  Exchange)

• Distribution monitoring

• Web-based interface

• Hosted distribution

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Information retrieval
Knowledge organization

• Search
• Semantic relations
• Summaries

• Metadata
• Taxonomies
• Classification

Content creation
Content distribution

• Authoring
• Content reuse
• Collaborative work
• Versioning

• Single source publishing
• Content delivery
• Content federation
• Distribution policy

Content storage

• Allocation
• Retention
• Access

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Content storage
Challenges

• Content can be accidentally deleted

• Different types of content should be stored with
  different policies

• Content must be allocated properly

• Storage policies must be consistent across the
  organization

• Users must be aware of retention dates

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Content storage
Solutions
Content Storage Services

• Administrators create policies, users apply
  policies

• Executing policies on-demand or on-event basis

• Supports variety of storage devices

• Defining retention periods

• Locks down any content related to audit,
  investigations and law suits

• Supports movement between retention phases

• Automatic disposal

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Where to Start

• Identifying business goals

• Gathering and classifying information about your
  business processes

• Identifying the most critical areas

• Identifying and prioritizing requirements

• Choosing a CMS type

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Where to Start
CMS Types
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Where to Start

• Defining a CMS deployment model Suite or point
  solution

Source Forrester Research. Inc
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Where to Start
ECM Suits and Point Solutions

• Point solution is an interim phase in moving to
  suits

• Forrester point solutions will disappear over
  the next 3 years

• Point solutions can satisfy WCM needs faster

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Where to Start
Build vs. Buy

• Do you need a CMS for a specific project?

• Is it a small-scale project?

• Are there any specific needs that cannot be
  satisfied by re-defining requirements?

• Do you have a programmers team with hands-in
  experience in CMS development?

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Key trends on CMS Market

• Modular solutions

• Heterogeneous content repositories and need in
  content federation services

• CMS vendors will continue acquire point
  solutions companies

• CM suits will prevail in the next 3-5 years

• Development of tools for sophisticated content
  extraction

• Grow of WCM software and integration with CM
  suits

• Metadata adoption

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Thank you!
Please dont hesitate to contact me If you need
any additional information or have any questions!
malex_7_at_yahoo.com 054 7 860 827 Alex Masychev