Internet and its Impact

1
Internet and its Impact

• Meeting 14

2
Global Internet Services

• Tied to national phone system
• Middle East slowest growing - 4 phone lines per
  100 people
• Low-orbit earth satellite will enable base
  economies to bypass land-based comm
  infrastructures

3
Internet as Mass Medium

• Major US newspapers and periodicals produce
  online editions
• Media firms have sites for tv, film and music
  properties
• Radio and TV station sites
• Web within Web for well-known firms others drift
  to the margins
• Disney / CBS major sports online

4
Microsoft as media firm

• Developer of Internet content
• Convergence of PCs and TV
• MSN premier force in online content
• Direct competitor of AOL
• Subscription or advertising revenue based

5
Privacy and Information War

• Echelon surveillance system
• Wink monitors user behaviors of viewing habits,
  surfing, purchasing trends for payee
• Federal government spies to protect against
  transnational crackers
• AOL trying to protect customers from Microsoft
  and Cisco hackers
• Wink has software for content providers to gather
  information on everyone
• Boom in e-security against viruses

6
Internet Impact

• Availability of government documents Starr
  report on line with Clinton details shows
  potential for mass dissemination of information
  to a global audience
• Accurate public opinion polls from increasing
  sophistication, knowledgeable respondents
• Convergence of Internet and TV

7
Internet Impact

• Global film distribution changing
• Releases come out in English dubbed or
  translated versions not available on release date
• Marketing strategy and ad copy is standardized to
  prevent pirating

8
Internet Impact

• Heavy use by geographically isolated nations
• Computer viruses and cyber crime are by-products
  of Internet

9
Conclusions

• Origin and role of Internet with core nations
  revolution to other nations in progress
• Internet represents change with e-commerce
• E-multimedia will take on greater global
  trappings with credit cards and advertising
• Capturing consumer behavior and purchasing power
  for products services will become great
  economic force
• Technologies impact a broad range of behaviors
  from information processing to research and
  commerce

10
Results of Globalization

• Constricting people into isolation
• Expanding forces drives economies toward
  globalization
• Censorship against stereotyping as degradation
• Cultural morphing?