HIGHER EDUCATION AND THE CREATIVE INDUSTRIES

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• HIGHER EDUCATION AND THE CREATIVE INDUSTRIES
• How Bournemouth Media School is developing new
  ways of
• working collaboratively with the Creative
  Industries both
• regionally and nationally
• Gordon Cooper - Director of Enterprise
• Bournemouth Media School
• Bournemouth University

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BMS - Media Practice
1500 undergraduates 300 post-graduates

• Media - TV, Interactive, Radio, Scriptwriting for
  Film TV, Music for Film TV, Digital
  Post-Production.
• National Centre for Computer Animation - 3D
  Graphics, Digital Effects (RAE 5-Rated)
• Corporate Marketing and Communication - PR,
  Marketing, Advertising Management, Corporate
  Communication
• Journalism - TV, Radio, Periodicals, Print,
  On-line

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BMS - Enterprise
Red Balloon Productions

• Broadcast, Corporate and Interactive production -
  output includes community announcements series
  for ITV Meridian, web-site for Dorset Police and
  careers guidance video for Royal Statistical
  Society.
• Since 1999 30 former students have gained their
  first professional production experience through
  the company.

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BMS - Enterprise
Motion Capture and Animation

• Providing production services to animation and
  computer games industries.
• Helping incubate animation services in Wessex
  region through employing former students.
• NCCA teaching staff developing new software
  solutions for commercial needs.
• Participating in Wessex Media Group

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Motion Capture
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BMS - Research
BMS Research Interests

• deformable computer animation characters - to
  improve efficiency of computer animation
  techniques
• database and e marketing
• media audience research using creative methods
• community radio
• broadcast history

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BMS - KTP Activity
Knowledge Transfer Partnerships

• Interaction between companies and HE
• Associate works for company on new project with
  support of University facilities and expertise
• budgets to support training and travel
• designed with SMEs in mind

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BMS - KTP Activity
The four key criteria for KTP projects are

• the proposed project must be of strategic
  importance to the company
• academic input is essential
• the graduate employed on the project must be
  stretched
• the company must be financially viable

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BMS - KTP Activity
Marketing

• Developing marketing strategies to help science
  and technology based companies e.g. Wessex
  Chemical Factors.
• Developing the companys skills to do it for
  themselves
• Use of innovation in WCFs marketing has lead to
  50 increase in sales in 18 months
• Also creating a significant export programme.

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Hope FM

• Restricted Special Licence (RSL) community radio
  station currently run for two separate periods a
  year by the YMCA in Bournemouth
• Working to gain a full-time status in the new
  round of community licences being issued early
  next year.
• KTP Associate involved in training staff, helping
  develop policy and appropriate technology as
  well as focussing the writing of the stations
  application.
• Described as a model KTP programme by KTP
  regional co-ordinator James Best.

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Hope FM - Outputs
Hope FM Benefits

• Unique evidence to feed into the community radio
  experience - possible further research and
  development of short courses at BMS
• Evidence to feed into the Skillset backed
  framework for a National Foundation Degree in
  Radio
• KTP Associate Kevin Mwatchiro wants to develop
  PhD looking at the role of radio in oral history

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Academic Benefits
The processes of KTP have provided

• results which can be peer review published,
  analysed, talked about and taught
• unique access to work-based data
• new research possibilities
• opportunities to develop the KT agenda (industry
  seminars etc.)
• recent and relevant experience which can be
  absorbed into the HE culture and curriculum

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Business Benefits
The processes of KTP have provided

• Support for new ideas, systems or processes
• Access to more current information
• Opportunity to evaluate ones experience as part
  of a wider context
• Improved business

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Conclusions
Experience with KT has convinced us that

• creative and media industries are constantly
  changing and Knowledge Transfer is an ideal way
  to support dynamic exchanges between HE and the
  workplace
• the processes help identify new opportunities for
  research and help refresh both HE and business
  practices
• new ideas get developed in business

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Contact

• Gordon Cooper
• 01202 595144
• gcooper_at_bournemouth.ac.uk