Pay per click (PPC) advertisement an Overview

1
Pay Per Click Advertisement

• An Overview

2
WHAT IS PAY PER CLICK (PPC)

• A Digital Marketing Agency offers various paid
  and free methods to promote your business. Pay
  per click advertising is an online paid method
  used to promote your business online in pay per
  click advertisement advertiser only pay for
  clicks on ads.
• Pay per click also known as cost per click.

3
Types of PPC Ads

• Video Ads
• Image Ads
• Search Ads
• Display Ads
• Specialized Ads
• Product search Ads
• List of products Ads

4
Why to use PPC ads?
There are several region like quick and real time
measurable result to use pay per click
advertising services Some are as follow

• Quick result
• PPC provide large area to target and reach.
• PPC advertisement is cheaper
• Can control the budget of Ads
• Any time can change Advertisement
• Can change amount of Bid
• Can pause or Delete Advertisement any time
• You can use unlimited Keyword and phrases

5
PPC Service provider
There are numbers of PPC service provider like

• Google Ad words
• MSN Ad center
• Yahoo search Marketing
• Yandex

Above are some PPC service provider. Along with
these major PPC service provider Ask, Baidu,
Looksmart, MIVA, shozilla, various other social
networking sites.
6
Process of PPC Ad campaign

• Planning
• Research
• Implement
• Execution
• Tracking result

Planning
Tracking result (ROI)
Research
Execution
Implement
7
Steps in PPC Ad campaign
Some steps of PPC Ad campaign are

• Website Analysis
• Keyword search
• Campaign Structure
• Campaign Management

8
Structure of PPC Ad Campaign
Ads Account
Campaign 1
Campaign 2
AD Group A1
AD Group A2
AD Group B1
AD Group B2
Keyword
Keyword
Keyword
Keyword
AD1
AD1
AD1
AD1

Keyword
Keyword
Keyword
Keyword
AD2
AD2
AD2
AD2
Keyword
Keyword
Keyword
Keyword
9
Rules of PPC Ad Creating
There are several rules to create a PPC Ad
campaign. For example if we talk about Google Ad
Words PPC Advertisement rule they are like

• Headline1 30 character
• Headline2 30 character
• Headline3 30 character
• Description line 1 90 characters
• Description line 2 90 characters
• URL Two paths 15 characters each

10
Examples of PPC Ad campaign
Best SEO services in Noida PPC advertising
company Noida India SMM Services
11

• 
  
• 
  CONTACT US-
• 
  Phone
  91-7255084352
• 
  Email id
  info_at_redialsolutions.com
• 
  Website
  www.redialsolutions.com

Redial India Solutions
Best digital marketing company in Delhi, India