OPPORTUNITIES AND THREATS

1
OPPORTUNITIES AND THREATS

• AOL
• Should Aldrich respond to the action of AOL,
  concerning the decreased support for My
  Profile, by a partner that was also in a
  position to be a key competitor?
• How should Aldrich address the actions taken by
  AOL.com to restrict Quicken.com customers in the
  use of MyProfile?
• How should Aldrich respond to the actions of
  established players like Citigroup that were also
  available as a competing financial services
  vertical portal on AOL.com?

2
OPPORTUNITIES AND THREATS

• CITIGROUP AMERICAN EXPRESS
• Could Quicken.com survive an attack from
• these two financial service providers?
• Yes or No, Explain