Top 10 Web Design Principles To Increase Your Conversions

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Top 10 Web Design Principles To Increase Your
Conversions
In the recent past, digital marketing has
revolutionized the practice of acquiring
customers online. And websites are playing a key
role in achieving this goal. But do you now
apart from offering a free trial of your product,
the design of your website also affects the
conversion rate.
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The better your web design, the higher the
conversion rate. When people come to your site,
they look for products or information they want,
but how you render it before them is also an
important consideration. It determines how they
will respond to your offerings or you can say CTA
(Call To Action). Some website administrators
offer visitors one choice, others offer two or
more. However, one thing you must pay attention
to is visitors will take less time to respond
when they have fewer options to choose from. If
they get more, they might delay in making a
decision, and then your conversion rate might
take a hit. In this article, we have compiled a
list of basic web design principles and tips
that will help you in achieving a high conversion
rate. Before we start the discussion, I would
like to let you know about the optimal web
design company in Los Angeles - SFWPExperts.
Whether it is web design or online marketing,
they have hands-on experience with both. Clients
like to work with them because of their
tremendous dedication towards projects. You can
reach out to them for responsive web design and
development, website maintenance and support, pay
per click advertising, conversion rate
optimization, and search engine
optimization. Switching focus to the heart of
the content - 10 best web design principles that
will increase your conversion rate.
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• Basic Web Design Principles That Increases
  Conversion Rates
• Make Your Website Fully Responsive
• The share of mobile traffic is growing worldwide
  and creating urgency for website administrators
  to make their site mobile-friendly. As per the
  research, most users dont like to interact with
  a brand if they are not able to perform certain
  tasks through a mobile device. Therefore, it is
  necessary to design your site in such a way that
  it renders well on mobile devices, and visitors
  could get excellent user experience.
• Implement Hicks Law (Give Fewer Choices To
  Visitors)
• According to Hicks law, offering fewer choices
  to people increases their speed of making
  decisions and vice versa. To put it simply, fewer
  choices a person gets, faster the decision he
  makes. As mentioned earlier, if you use three
  calls to action in one swoop on the home page
  (such as register on the site, get a discount,
  download an e-book) it will not be easy for users
  to decide what to do first.
• At that point, what you can do is arrange these
  call to actions in a sequence and then display
  it on your site. This way users can execute each
  task one after another.
• The same goes for the number of items that show
  up on your page. You should not offer users all
  possible products based on their search - its
  better to show them the five most suitable
  options and allow them to continue their search
  if they want more.

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• Just in case, if you are not satisfied with the
  results you achieved and want to increase your
  conversion rate, even more, consult with us. The
  SEO analysts, web designers, and digital
  marketing executives will work jointly on your
  project to bring in results that you want. When
  partnering with our W ordpress website design
  company, you can be sure to get quality services
  including professional web design and
  development, website hosting and redesign,
  social media marketing, content writing, and
  content marketing.
• Add A Fullscreen Form To Your Site
• Give serious consideration to the idea of showing
  a full-screen lead form just when users scrolled
  the main page to a certain point. What will
  happen? Firstly, the full-screen form will grab
  the users attention and wont allow them to get
  distracted by other elements on the site.
  Secondly, its just a possibility of a choice
  that you can give serious thought or even apply.
• If done correctly, the users will get only two
  options. Either they will close the lead form
  and carry out the interaction with the site or
  they will provide their email address and other
  details that are needed.
• Put Most Important Information On The
  Intersections
• You might be familiar with one of the main rules
  of photography, The Rule of Thirds. In this
  rule, two lines divide the screen horizontally
  and vertically translating into nine squares.
  And the points where all lines intersect in the
  center of the screen is the place that draws the
  users attention instantly. This is the reason
  you should place your call to action in the
  center of the screen.

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• However, if you want to have an
  attention-grabbing website that has a high user
  engagement you must connect with the
  representatives of our Los Angeles web design
  company. We have been in this line of business
  for a few years and know well how to grab users
  attention using high-quality textual and media
  content. Some services for which you can approach
  us are mobile-friendly web design and
  development, mobile app development, UI and UX
  design, online advertising and promotion, SEO,
  PPC, and so on.
• Speed Up Your Website
• Believe it or not, your website loading speed is
  correlated with your web design. Its because
  your web page may be overloaded with heavy images
  and that could affect the loading speed of your
  website. One thing you can do to speed up your
  website is to remove unnecessary things from your
  site and then optimize the images you want to
  use.
• According to statistics, the best website loading
  speed is between two and five seconds. And in
  order to increase your conversion rate, you must
  strive to reduce the loading speed of your site
  to two seconds. Its because 40 of users say
  they will leave a website if it doesnt load
  within three seconds. This means you will lose
  many potential leads when your site slows down.
• Utilize Negative Space For Great Results
• Just to let you know, both distance and attention
  are connected with each other. A greater
  distance attracts attention and the absence of
  different elements on a page distinguishes the
  existing elements. Webmasters can properly
  utilize this space to highlight some of the
  important elements.
• Adding space to a specific part of the content
  makes users focus on that area since there is
  nothing more on the page to draw their attention.

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Google supports the use of white space on
websites as it helps users to easily read and
understand the information. If you want to have
a visually-appealing website that grabs the
attention of people you should collaborate with
our Los Angeles web design company. Our creative
and innovative web designers will actively work
on your project and enable it to engage more and
more users. Other services where we are good at
- SEO-friendly web design and development,
landing page design and development, homepage
design and development, email marketing,
branding, search engine optimization, and
all. 7. Use Right Colors To Connect With Your
Audience Unfortunately, there is no such
universal recommendation about which color helps
to get higher conversions. Everything depends on
the industry of your business. For instance,
white and blue colors are considered to evoke a
feeling of stability and reliability. Therefore
PayPal uses this combination to better associate
with its prospects and customers. If you are not
sure whether your colors are serving the purpose,
have a look at the origins of color psychology
in marketing. Analyze the values of your company
then and choose one that suits your website
perfectly. Apart from this, many people have
different opinions about the color of buttons
that determine the conversion rate. What should
be the correct color of the buttons is an old
question thats yet to be satisfactorily
answered. Some believe that the highest
conversion is achieved by using red-colored
buttons on the web pages. Others find green or
blue the most appropriate. However, the correct
answer to the question is It needs to be
tested. Therefore what you should do to find
the best color for your website is
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choose one that will contrast with other colors
in your design and perform A/B tests to come to
a conclusion which color converts better. 8. Use
A Single Large Image Instead Of Many Small
Ones An image represents the collective
thoughts. The power of visual perception and
emotion is very strong and you must consider that
So, use more powerful images in your web design
that demands attention. For instance, you can
use one image in the background of your site and
then place all other elements in such a way that
they sink well with the basic rules of web
design. And just so you know it helps in
increasing the conversion rate. One more thing
you must know about this approach is that it
promotes simplicity and minimalism which is
currently trending all over the web. An image
thats selected with the right approach tends to
evoke the necessary emotions in viewers and vice
versa. Displaying too many images on your site
that hardly aligns with your goal scatters the
users attention and could make the process of
decision making more complicated. Do you think
your website needs to be redesigned with this
approach? Hand over your project to us and we
will meet your expectations. The
intellectually-minded professionals at our Los
Angeles web design company are committed to
providing the best solution to clients around the
world. We can help you with eCommerce web design
and development, custom plugin development,
theme design, brand promotion, social media
management, SEO, PPC, and on and on.
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• Remove Everything That Doesnt Add To Your
  Design
• Simply put, strive to design your website with
  maximum simplicity. Since modern web designs
  feature a lot of information to draw in more
  eyeballs, simplicity and clarity have become a
  real shortage. Studies show that 76 of users
  treat simplicity as the main deciding factor to
  reach a decision - whether they want to interact
  with a website or not. However, you need to take
  note that functionality, simplicity, and
  minimalism in your web design should be
  well-balanced since simplicity also means that
  users should be able to find what they are
  looking for in a few clicks.
• Use Faces With A Slew of Genuine Reviews
• Unfortunately, the internet is the home to plenty
  of fake reviews and have no doubt that your
  users are also familiar with this. For this
  reason, its important for you to publish
  top-rated reviews right on your website instead
  of forcing them to search it (that could have
  been crafted by your competitors to manipulate
  your potential customers) on different platforms.
• Considering this, you must design your site in
  such a way that it has some space for real
  reviews below the fold or at the bottom of the
  page. Also, make sure to use photos of your
  customers with their reviews to make a great
  impression and lure your prospects.
• Coming To A Conclusion
• So there you have it - what to do to increase
  your conversion rate. All of the tricks
  discussed in this article have been tried and
  tested. However, the most important thing you
  should keep in mind that any new approach you
  want to go to design your site should be tested
  before implementation. For each business, there
  is a separate audience group so there can be no

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template instructions on what to add to your
design that will boost your conversion rate.
Moreover, you must think that the design of your
website is just one factor that affects
conversions and still you have many areas to
focus on. Now that you know what areas you need
to work on, you might need professional help if
you run into errors while applying the changes.
At that point, you can easily get ahold of us
and we will definitely help you out. SFWPExperts
is the best Wordpress developer team that offers
a number of business-focused services to clients
across the globe - cutting edge web design and
development, website redesign and maintenance,
search engine optimization, pay per click
advertising and more. Contact Details 213-277-9
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