Lawn Dudes Inc. Get the dudes

1
Lawn Dudes Inc. Get the dudes

• Created by Bret Robison, Sarah Gehring, Alex
  Couture, James Roarty, Trey Bandy, and Kyle
  Jorritsma

2
Mission Statement

• Lawn Dudes is a young upstart with a fresh
  approach to the landscaping business. We were
  founded in the belief that customers should not
  have to pay for the overhead involved in services
  they dont want. Lawn Dudes mows lawns and
  maintains them, we wont install sprinklers or
  lay pavers. We stick to what we do best
  maintaining quality lawns while keeping prices
  low. Lawn Dudes believes that quality at a low
  price is the best we can do for the customer and
  we always strive to do what is best for our
  customers.

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Key Services

• Our business is designed to offer two main
  services. The first being the maintenance of a
  current lawn i.e. mowing grass, removing
  leaves/debris, trimming bushes and small trees as
  necessary. Our second main service is mulching
  and small tree clearance. If a customer chooses
  to buy mulch from us we deliver and spread it for
  them, well also even cut out a small clearance
  of land if they plan to mulch that area.

4
Sales Projections

• Lawn Dudes projection percentage goal is 98 of
  all predicted hourly lawn sessions.
• Lawn Dudes will require 10,800 lawns x .98
  10,584 lawns taken care of in first year to
  operate Lawn Dudes. Although we have planned on
  doing 10 lawns a day, it is truly possible to
  complete between 15 and 20. We did this to heir
  on the safe side as to not overestimate our
  income.

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Geographic Market Information

• Population size 85,377 incorporated
• Total city area in miles 29.6 square miles
• Beach frontage 5 miles
• Parks 756 acres 
• Average annual temperature 74.7 degrees
• Average household income 62,594
• Median age 42.1
• Average family size 2.3
• Roadways in city 251 miles
• Waterlines in city 524 miles
• Average Lawn Size about ¼ of an acre
• Number of House 37,000

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Business Strategy

• Offer unique services that competitors do not
• Quick lawn work
• Minor Landscaping details
• Mulching
• Small tree removal
• Offer lower and more affordable prices than our
  competitors.

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Competitor Analysis
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Operation

• Business Hours
• Monday-Sunday 900a.m. to 700p.m. 10 hours/day
  x 7 days/week 70 hours/week
• Operating Hours
• Total operating hours/week 70 hours
• Operate 360 days/week 360 x 10 3,600 total
  hours per year
• We operate 360 days a years, closing for
  Thanksgiving, Christmas Day, New Years Day,
  Easter, and Labor Day.
• Lawn Maintenance Sessions
• One house per lawn including driving time 3,600
  total lawns per year per crew
• Three Crews available 3 x 3,600 10,800 hours
  of service available for Lawn Dudes

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Employee Management Structure

• Owner- The owner assumes many responsibilities of
  running the business. The owner takes care of all
  financials involved, including taxes, payroll,
  and insurance.
• All marketing is taken care of by the owner. Any
  research or advertising is executed by the owner.
• Any dealings having to do with the legal aspect
  of the business.
• Collecting payments from customers and taking
  care of any accounts.
• All phone correspondence or secretarial duties.
• The duty of assigning lawns to crews.
• The owner takes care of all the paperwork and
  infrastructure of the company. Anything other
  than the actual lawn maintenance the owner is in
  charge of.

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Employee Management Structure

• Job Site Supervisor- The job site supervisor is
  in charge of all of the members of the crew.
• They serve as truck drivers, lawn mower
  operators, and handling the chainsaw.
• They are in charge of the more dangerous jobs,
  because they have citizenship and are more
  experienced than the day laborers.
• Daily Employees-These workers are hired on a day
  to day basis and are paid minimum wage.
• Due to their inexperience they will be in charge
  of weed removal, leaf blowing, bush trimming, and
  push mowing.
• The benefit of the day laborer is there is no
  long term commitment to the company.

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Management Organization

• The company will consist of an owner and 3 teams
  to start, each made up of one on site supervisor,
  and 3 daily employees. At the company head
  quarters, the owner will serve as both a
  secretary and manager. He will be responsible for
  making sure each team shows up to there specified
  job site on time, and also knows how to reach
  each job site.

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Target Market

• Lawn Dudes Inc. looks to target middle to upper
  class residents of Boca Raton Florida. Lawn
  Maintenance isnt a free service, so the targeted
  customers must be able to afford it. Lawn Dudes
  Inc. aims to service lawns that size over a
  quarter of an acre which will help bring in a
  steady income.
• Percentage of Regular Customers in Targeted
  Market
• Year 1 Year 2 Year 3
• 210 280 420
• .5 .8 1.1
• With the percentage of customers in the total
  targeted market needed for Lawn Dudes Inc. to
  function and profit being so low our lawn service
  has a lot of room to grow and branch out into
  other areas of the lawn service market.

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Advertising

• Year 1
• 100 per month from January through August
• Leaflets placed in mailboxes
• Newspaper advertisements
• Year 2
• 100 per month from January through December
• Leaflets placed in mailboxes
• Newspaper advertisements
• Year 3
• 100 per month through January through December
• Leaflets placed in mailboxes
• Newspaper advertisements
• March Billboard in outfield of Boca Raton High
  Schools baseball field

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Charity Investments

• Every year in March for all three years, Lawn
  Dudes Inc. plans to sponsor a little league
  baseball team. By sponsoring the team, we plan
  to purchase deluxe uniforms for the team and
  place our company name on the jerseys. We feel
  that this will be a positive contribution to the
  Boca Raton community giving us an upper hand over
  our competitors.