Title: Concept of market segmentation
1Marketing
Segmentaion For better-targeted marketing
2enhance your
perception and vision to view the
audience Target market with relevant messages
3Emails
apply marketing segmentation to your email
campaigns
4Create a buyer persona
creating effective email campaigns
determined taudience reactions
know the purchasing power
5segment your audience
for an effective marketing
Geographic factors
Demographic factors
Psychographic factors
6Target Market
right audience with the right messages dividing
market based on similar traits personalise
content to engage audience
7Evaluate your entire
market 04
customer's priorities and interests
01
Public resources
02
05
Marketing Channels
posts and publications
03
06
Original research
marketing campaigns
8innumerable
benefits higher customer engagement higher click
through rates higher returns on investment
9mold an email
recipients name Put the name in the subject
line.
campaign
relevant suggestions Offer customer based on
purchasing history.
discounts or offers Give them on special
occasions
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