Concept of market segmentation

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Concept of market segmentation

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Marketing segmentation concept calls for understanding your audience and fulfill their intent. Let's understand the concept in detail. – PowerPoint PPT presentation

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Title: Concept of market segmentation


1
Marketing
Segmentaion For better-targeted marketing
2
enhance your
perception and vision to view the
audience Target market with relevant messages
3
Emails
apply marketing segmentation to your email
campaigns
4
Create a buyer persona
creating effective email campaigns
determined taudience reactions
know the purchasing power
5
segment your audience
for an effective marketing
Geographic factors
Demographic factors
Psychographic factors
6
Target Market
right audience with the right messages dividing
market based on similar traits personalise
content to engage audience
7
Evaluate your entire
market 04
customer's priorities and interests
01
Public resources
02
05
Marketing Channels
posts and publications
03
06
Original research
marketing campaigns
8
innumerable
benefits higher customer engagement higher click
through rates higher returns on investment
9
mold an email
recipients name Put the name in the subject
line.
campaign
relevant suggestions Offer customer based on
purchasing history.
discounts or offers Give them on special
occasions
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