MICHELOB CRAFT ICONIC OVERVIEW

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MICHELOB CRAFT ICONIC OVERVIEW
POINT OF SALE C.A.P.S. (HARDWARE/INSERTS) ENHANCER
S/SPECTACULARS PERMANENT - Mirror - Sandwich
Board - Wood Sign SIGNMAKING PREMIUM
MERCHANDISE CROSS MERCHANDISING/HOOK - Save
10.00 On A Hormel Cure 81 Ham
Purchase! PACKAGING SALES TOOLS
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MICHELOB CRAFT ICONIC P.O.S.
E.
B.
A.
C.
D.
D. Display Wrap Size 16 x 32 x 30 Item
1049765
C. Display Topper Size 33 x 19 Item 1049763
E. Glamour Banner Size 22 x 60 Item 1050644
A. Shelf Wobbler Size - 5 x 10 Item 1049770
B. Neckrider Size - 2 x 6 Item 1049769
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MICHELOB CRAFT ICONIC C.A.P.S. ELEMENTS
D.
E.
F.
Side 2
C.
A.
B.
C. Small Frame Size - 27 x 18 Item
1039380 Uses small insert set 18 x 18 and 9 x
18 Shown Item 1049762
E. Universal Vertical Rack Size - 24x 17 x
64 Item 1041949 Uses horizontal price insert
from Small CAPS set 18 x 18 and 18 x 9 Shown
Item 1049762
F. Weekender Rack Size - 32 x 36 x 18 Item
1045464 Uses small image insert 18 x 18 and 9
x 18 Shown Item 1049762
B. Case Stacker Size - 21 x 79 x 18 Item
1045467 Uses small insert set 18 x 18 Shown
Item 1049762
D. Frame Stand Size - 27 x 18, stand Adjusts
from 61.5 to 88 H Item 1039384 Uses small
insert set 18 x 18 and 18 x 9 Shown Item
1049762
A. Avalanche Singles Cooler Size - 30 x 33 x
16 Item 1045465 Uses Signmaking 3x3 for
front panel. Shown attached to cooler -Small
CAPS frame set. Item 1049762 (sold separate)
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MICHELOB CRAFT ICONIC PERMANENT
B.
A.
C.
A. Sandwich Board Size - 32 x 42 Item 1049776
C. Mirror Size - 39 x 27 Item 1049773
B. Wood Sign Size - 20 x 17 Item 1049775
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MICHELOB CRAFT ICONIC HORMEL CURE 81 HAM CROSS
MERCH OFFER
Point of Sale
Offer Description
Promo Valid March 1 - April 12, 2009 Display
Target High Traffic Meat Department Save
10.00 via Mail-in Rebate on
a Hormel Cure 81 Ham Purchase! Beer Purchase
Required Save 10.00 via MIR on the purchase of
a Hormel Cure 81 Ham, with the purchase of one
(1) Michelob Family 6-pack or larger. Hormel
Cure 81 Ham purchase price must exceed 10.00.
Valid in AK, AZ, CA, CO, DC, DE, FL, GA, IA,
ID, IL, KS, MD, MI, MS, MT, ND, NE, NH, NM, NV,
OH, OK, PA, SC, TN, VT, WA, WI, WY No Beer
Purchase Required Save 10.00 via MIR on the
purchase of a Hormel Cure 81 Ham. Purchase price
of Hormel Cure 81 Ham must exceed 10.00. Valid
in AL, AR, CT, HI, KY, MA, ME, MN, MO, NC, NJ,
NY, OR, RI, SD, TX, UT, VA, WV Consumer offer
not available in the states of IN and LA.
Display / Partners

• Cross Merch Display Items
• Michelob Family 6-Packs or Larger
• Hormel Cure 81 Hams

Key to Success Build Bud Family displays with
Partner products
Mail-in Rebate Offer Valid Start Date March 1,
2009
Channels Grocery only
File Date 8/18/08
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MICHELOB CRAFT ICONIC HORMEL CURE 81 HAM CROSS
MERCH P.O.S.
Point of Sale / Creative
CAPS 2-Sided Frame Insert Set with Perforated
Turn back
Packed in 10 Sets per carton Sets include two
(2) 18x18 Inserts, one (1) 18x9, one (1)
9x18 and one (1) Tearpad
Beer Purchase Tear Pad
Shown Additional Beer Tear Pad, Item 1050650BP

• Beer Purchase Insert Sets - Item 1050648BP
  (creative shown)
• No Beer Purchase Insert Sets - Item 1050648
• 27x18 Frame Stand (stand adjusts from 61.5 to
  88 H) - Item 1039384
• 27x18 Small Frame - Item 1039380

Note Perforated turn back allows CAPS Insert to
function as a stand-alone Case Card without
Frames if necessary
No Beer Purchase Tear Pad
Shown Additional No Beer Tear Pad, Item 1050650
Coupons or rebates will only be valid in the
market during the dates listed. Please do not
place any coupons or rebates in the market prior
to the valid date. Coupons or rebates should
only be placed in channel(s) noted. Final offer
creative design subject to change.
Channels Grocery only
File Date 8/18/08