Be A Player - PowerPoint PPT Presentation

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Title:

Be A Player

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Craft Key Messages: Help Community Achieve Its Aspirations. Community building/revitalization ... Craft Key Messages. Technology. Spending in the community ... – PowerPoint PPT presentation

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Title: Be A Player


1
Be A Player
Win the Game!
2
Setting Your Goals
  • What library issues are important to you?
  • Your elected officials, influencers, community?
  • What are your advocacy goals?
  • Action Step 1 2

3
Identify Your Audiences
  • Library users
  • General public
  • Groups that support library
  • Influentials
  • Connectors
  • Elected Officials
  • Administrators

4
Engage Influentials
  • Adapt to their style
  • Feed them information
  • Work on their causes, too
  • Make their lives easier
  • Let them shine

5
Engage Connectors
  • Give them more leads
  • Value trust
  • Let them share

6
Identify Your Audiences
  • Action Step 3

7
Craft Key Messages Help Community Achieve Its
Aspirations
What community problems can the library help
solve?
8
Craft Key MessagesHelp Community Achieve Its
Aspirations
  • Community building/revitalization
  • Serving businesses
  • Assisting non-profits
  • Workforce development
  • Literacy
  • Preserving the environment

9
Craft Key Messages
  • Technology
  • Spending in the community
  • Academic achievement
  • Property values
  • Partnerships, alliances
  • Addressing diversity issues
  • Crime, poverty, homelessness

10
Advocacy Checklist
  • Community map
  • ROI worksheet
  • Stories and testimonials
  • Board roles and training
  • Staff and Friends training
  • Professional presentation skills

11
Advocacy Checklist
  • Communications and stewardship program
  • Setting my place at the table 10 people to
    lunch with
  • Board joins ALTA or NJLA
  • Regular review of advocacy activities
  • Advocacy in strategic plan
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