Be A Player

1
Be A Player
Win the Game!
2
Setting Your Goals

• What library issues are important to you?
• Your elected officials, influencers, community?
• What are your advocacy goals?
• Action Step 1 2

3
Identify Your Audiences

• Library users
• General public
• Groups that support library
• Influentials
• Connectors
• Elected Officials
• Administrators

4
Engage Influentials

• Adapt to their style
• Feed them information
• Work on their causes, too
• Make their lives easier
• Let them shine

5
Engage Connectors

• Give them more leads
• Value trust
• Let them share

6
Identify Your Audiences

• Action Step 3

7
Craft Key Messages Help Community Achieve Its
Aspirations
What community problems can the library help
solve?
8
Craft Key MessagesHelp Community Achieve Its
Aspirations

• Community building/revitalization
• Serving businesses
• Assisting non-profits
• Workforce development
• Literacy
• Preserving the environment

9
Craft Key Messages

• Technology
• Spending in the community
• Academic achievement
• Property values
• Partnerships, alliances
• Addressing diversity issues
• Crime, poverty, homelessness

10
Advocacy Checklist

• Community map
• ROI worksheet
• Stories and testimonials
• Board roles and training
• Staff and Friends training
• Professional presentation skills

11
Advocacy Checklist

• Communications and stewardship program
• Setting my place at the table 10 people to
  lunch with
• Board joins ALTA or NJLA
• Regular review of advocacy activities
• Advocacy in strategic plan