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Starbucks and the Sirens

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I Wish I knew how to quit.... Starbucks Craze.... Everyday, hundreds, thousands, no wait; millions of people partake in the Starbucks craze. ... – PowerPoint PPT presentation

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Title: Starbucks and the Sirens


1
Starbucks and the Sirens
Class 2nd Grade Highschool E8 Teacher
Kyriakidou E. Students Athanasouli Christina
Vagiaki Danae
2
I Wish I knew how to quit.
3
Starbucks Craze.
  • Everyday, hundreds, thousands, no wait millions
    of people partake in the Starbucks craze. We love
    it, we crave it, and we get massive headaches
    without it!!!
  • Each and everyone of us, in America and in Europe
    have indulged in a Starbucks Grande Caramel
    Frappuccino!!!!!
  • However, very few of us know something about its
    brand logo.The Starbucks brand logo is the
    Siren.
  • WHY?

4
The Starbucks Siren
5
Why do the Starbucks use the Siren as a logo?
  • Well, the answer to this question lies centuries
    ago in Ancient GreeceYes! No matter how strange
    this sounds, the Starbucks logo brings to mind
    the Sirens, mythic creatures known for their
    seductive voice..Their power as seductresses is
    known worldwide.They used to sing on their
    remote island and attract sailors passing by with
    their beautiful, irresistible voices.

6
Creatures of Myth and Imagination.
7
The Sirens inspire desire
8
Odysseus and the Sirens.
  • Odysseus confronts many different variations of
    the siren on his journey. One of the most
    interesting is his desire to be bound to the mast
    of his ship so he can listen to their song and be
    enraptured, yet live through the experience
    without being destroyed by it. He seems to be
    saying that having been under the spell, yet
    surviving it, would somehow make him stronger.

9
Starbucks the Sirens of today!!!
  • In the same way, Starbucks attracts us with its
    beautiful, irresistible tastesvarious coffees,
    with cream, without cream, latte, espresso,
    coconut, mango, dreamy combinations, cookies,
    cheese-cakes!! All these temptations are the
    modern Sirens calling us to have asip or a bite
    and forget ourselves in a Starbucks coffee shop
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