How Consultancy can help Ayurvedic Products amid Pandemic

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How Consultancy can help Ayurvedic Products amid
Pandemic?
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• About Ayurveda-
• Ayurveda is considered by many scholars to be the
  oldest healing science. In Sanskrit, Ayurveda
  means The Science of Life. Ayurvedic knowledge
  originated in India more than 5,000 years ago and
  is often called the Mother of All Healing. It
  stems from the ancient Vedic culture and was
  taught for many thousands of years in an oral
  tradition from accomplished masters to their
  disciples. Some of this knowledge was set to
  print a few thousand years ago, but much of it is
  inaccessible. The principles of many of the
  natural healing systems now familiar in the West
  have their roots in Ayurveda, including
  Homeopathy and Polarity Therapy. (BBGV27720)
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• More than a mere system of treating illness,
  Ayurveda is a science of life (Ayur life, Veda
  science or knowledge). It offers a body of
  wisdom designed to help people stay vital while
  realizing their full human potential. Providing
  guidelines on ideal daily and seasonal routines,
  diet, behaviour and the proper use of our senses,
  Ayurveda reminds us that health is the balanced
  and dynamic integration between our environment,
  body, mind, and spirit.
• Ayurvedic Market in India-
• The Ayurveda market in India was valued at INR
  300 billion in 2018, and is expected to reach INR
  710.87 billion by 2024, expanding at a compound
  annual growth rate (CAGR) of 16.06, during the
  forecast period (2019-2024).In 2018, around 75
  of Indian households used ayurvedic products as
  against only 67 in 2015. Of late, manufacturers
  have been using herbal ingredients in the
  production of personal care products like
  lotions, oils and shampoos. Players in the food
  processing industry are also making use of herbal
  ingredients in manufacturing products like
  packaged juices and nutritional supplements.

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• Impact of Covid-19 pandemic on Ayurvedic Market-
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• Market trend of ayurvedic products is decreasing.
• Quality of products has undergone distinguishable
  change.
• New comers use machines and modern technologies
  for production due to lack of proper knowledge
  and experience.
• Social media play a vital role on Ayurvedic
  product promotions.
• Now online marketing and stores support ayurvedic
  product sales, but compared to other products,
  the role of digital marketing is very low
• In spite of having diversified products, some
  part of Indian market is still untapped and
  market is price sensitive.
• Herbal products are high priced in big and metro
  cities, which are beyond, reach of people
  belonging middle and lower middle class.
• Ayurvedic producers have to compete on price,
  quality and delivery for different segments.
• There is poor promotion for Ayurvedic products in
  national market.
• There is lack of awareness about new traditions
  and among craftsmen and there is need of
  technological support and training.
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• How Consultancy can help in such situation?
• After the coronavirus outbreak the government has
  constantly been creating awareness about how
  important it is to increase the immunity and
  consume hot drinks. The herbal or ayurvedic
  products like honey, herbal tea, etc are
  basically the best for improving the immunity.
  But the problem is, people are not really aware
  about this. So how can a consultancy help the
  ayurvedic products in such situation? The answer
  is by acting as an awareness platform for the
  ayurvedic products. The consultancy uses prospect
  marketing. In prospect marketing we focus only on
  those people who are potential or interested
  which reduces the cost required for marketing.
  The channels used by prospect marketing are
  digital channels like Facebook, LinkedIn, etc.
  The advantage of such channels are basically they
  are cost effective and requires very less
  resources. Prospect marketing will help Ayurvedic
  products to be marketed with low cost which will
  help in creating a revenue stream.
• Contact Us
• Address Unit No.450, Mastermind One - IT Park,
  Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
  India 400065
• Phone [phone], 91
  9222086563
• Website www.mbaprojectreports.com
• Email    ebrandingindia2017_at_gmail.com  info_at_diss
  ertationwritingediting.com
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