The Benefits of Restaurant Loyalty Program Apps

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The Benefits of Restaurant Loyalty Program Apps

• Need reasons why your restaurant needs a loyalty
  mobile app?
• Customize for Customers - A mobile app presents
  an opportunity for you to personalize all
  interactions according to the customers
  interest. You can personalize your loyalty
  program to reward your customers in a way they
  love it the most. Do they come often? Give them
  instant discounts. Do they come in large groups?
  Give them bulk discounts.
• Build your Brand - A restaurant loyalty app can
  be fine-tuned to your brands color, tone, and
  voice. This mobile app can be your best way to
  become memorable to your customers. In order to
  build brand loyalty, create a brand-consistent
  mobile app that reflects your values and all that
  you stand for as a brand.
• Reason Restaurant Mobile Apps are important-
• Grow Your Bookings
• The Value in Loyalty
• Boost Your Brand
• Gives an Answer for Every Question
• Smarter Take-Out Orders
• Better Processing of Payments

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Many restaurant owners are turning to loyalty
programs to expand and retain their customer
base. But are the costs of keeping the program
running and offering the requisite discounts
fully made up in the increase in sales?
Participation in these programs, especially since
they have gone online and mobile, has risen.
Before the advent of mobile programs, most
restaurants used to punch or stamp cards, which
required their patrons to have something physical
on them at all times, and in reality, did little
for the restaurants, and a lot for the consumer.
Mobile punch cards are more interactive, and
restaurants even have the ability to send out
updates and reminders geared only towards those
in their loyalty network, which is a great
incentive for customers to become part of the
program. Loyalty Programs Bring A Better Return
on Investment Compared to other marketing
strategies, a mobile loyalty program is a fairly
low maintenance and low cost. Unlike television
and online media campaigns, the message sent to
customers is much more pointed and relevant,
making customers much more likely to use them,
for example, coupons. The investment is smaller,
and, yes, the audience is smaller, but the
audience is also ready and willing to receive the
message. The people who opt-in to a restaurants
loyalty program are those who want to hear
company updates and receive those coupons, and
theyre the ones who are going to use them. To
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Loyalty Programs Increase Sales With the shift
to mobile programs, restaurants can now remind
customers about their great menu and specials.
Often, all consumers need to see is the name of a
restaurant around the time they are trying to
decide what to have for dinner, and they will be
inspired to choose that restaurant. That is why
there is an increase in food-service related
commercials late in the day. Loyalty programs can
implement this same strategy, by sending coupons
and promotional information later in the
afternoon, influencing the choices of those who
receive the messages. It may sound a little
devious, but if you are looking for an increase
in sales, hitting your most loyal customers with
a well-timed reminder is the perfect way to get
them back inside your doors.
Loyalty programs create a personal relationship
between a restaurant and its customers. This
personal relationship is encouraged by opt-in
messaging and QR scanningthat is, instead of
being constantly bombarded with information, the
customer decides what information they want and
when. They choose how many messages they get and
whether they want corporate news along with their
coupons. With a QR scan or restaurant loyalty
app, the customer decides when they want to
interact with you. This level of control makes
them more likely to actually interact. The more
the customer interacts, the more likely they are
too spent money in your establishment. Loyalty
programs dont just create repeat customers,
they increase sales overall and give the customer
a more personalized experience.
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