SMST120A06 The Creative Industries or CI from now on

1
SMST120A-06 The Creative Industries (or CI from
now on)

• Preview
• Introducing the course, the outline, people,
  including you, who can make it happen
• Setting out ground rules Be on time, dont talk
  over people, be present, participate, do the
  work, and take risks
• Presenting The New Cool (TNC) as an exhibition
  through Leafa Wilson of Waikato Museum
• Introducing TNC as the focus of the first six
  weeks of the course

2
Who are you? What are they? What hopes/fears
exist?

• Find someone you dont know
• Sit next to them and take all your stuff
• Ask each other three things
• What you think the Creative Industries (CI) are?
• What you would most like to get out of the CI
  course (biggest hopes)?
• What you would least like out of the CI course
  (biggest fears)?

3
Snapshots definition of CI

• Those industries that have their origin in
  individual creativity, skill and talent and which
  have a potential for wealth and job creation
  through the generation and exploitation of
  intellectual property (SMST120A-06 Reader, 2006,
  p. 10)
• Three key elements
• Raw material is peoples minds, skills,
  imaginations
• Genesis of economic value is inspiration and
  reputation for implementable creativity
• Protecting and benefitting from ideas

4
Emergence of the creative industries (1)

• Responds to business need for competitive
  advantage
• If everything can be copied fast how can
  organisations/classes stay ahead?
• Answer Only sustainable competitive advantage is
  the creativity of the workforce/participants

5
Emergence of the creative industries (2)

• Successful business is moving away from
  considering people as human capital by HR (Human
  Relations or Human Remains)
• Instead leaders look at themselves as talent
  scouts and managers
• My job, my deans job, is to get the right people
  to want to come here, to get them here, and to
  keep them happy enough to want to stay here
  productively
• Once you get the right people on the bus then you
  can go somewhere

6
Emergence of the Creative Industries (3)
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Emergence of the creative industries (4)

• Reconsider the vodka penguin as a signal of
• vanishing boundaries between
• Life and art
• Business and culture
• Perceptions and profit
• Creativity and managing
• Make your own sense of this by doing the online
  quizzes (see Reader p. 25)
• Collect inspiring or irritating quotes (pp.
  21-36)

8
Emergence of the Creative Industries (5)
Towards the end of the suits?
9
Emergence of the creative industries (6)?
10
Emergence of the creative industries (7)

• Successful business is moving away from
  considering people as human capital by HR (Human
  Relations or Human Remains)
• Instead leaders look at themselves as talent
  scouts and managers
• My job, my deans job is to get the right people
  to want to come here, to get them here, and to
  keep them happy enough to want to stay here
• Once you get the right people on the bus then you
  can go somewhere

11
The New Cool

• Go see it and do the question sheet before next
  weeks tutorial
• Read about it and think about it
• Connect what you see and think with the reading
  in SMST120A-06 Reader
• See how you might use it what you feel about it
• Consider what it might mean for your future, your
  identity, New Zealand business, relations with
  China and the world.
• Enjoy it learning takes work but it works
  better if it delivers some pleasure

12
Summary

• Explored ideas of CI
• Met some of teaching team some of class
• Began habit of participating in lectures
• Introduced TNC TNC question sheet
• Seen that there are no dumb questions
• Heard ground rules case for disciple by not
  talking over others and keeping time
• Considered course requirements
• Next week Clarifying assignments, exploring
  creativity, and mindmapping