Preparing your eCommerce business for the Unlock Phase

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Preparing your eCommerce business for the Unlock
Phase
Well, the past 6 months have been quite
difficult for all of us. Though we are spending
time with our family at home, that is due to the
Corona outbreak. Also, no one knows how long it
would last. Now, the unlock phase has started and
many businesses around the world are trying to
start again and trying to search for new ways to
connect with their consumers. With other
industries, the eCommerce industry is also
affected and eCommerce businesses are also trying
to make it up for the loss with new strategies
for the eCommerce unlock process. What would be
the shape of the marketing strategy after the
COVID-19 period? During the corona pandemic,
many businesses who shifted to digital marketing
sooner encountered fewer after-effects during the
pandemic.
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Yes, if you follow a well-planned eCommerce
marketing Process, you would stay ahead in the
competition. Tips to prepare your business for
the unlock phase Build a website and invest in
SEO as part of the marketing strategy This is
the time when you need your website to work for
which you need to implement SEO. Here local SEO
is an integral part of your eCommerce business.
Certainly, eCommerce SEO helps your brand found
on the internet by people. Take your business to
social media Social media is indeed one of the
powerful platforms for your business to get
online recognition. A lot of people are engaged
in discussions and share different stuff on
social media. You can make your brand part of
the discussion on different social media
platforms.
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Enable online buying process As contactless
delivery is the most preferred option during the
corona pandemic, online payments are in demand
and most people prefer online payment
methods. Skills required to run an eCommerce
business Everyone is relying on eCommerce after
the unlock phase has been started across the
world. But, you need the right skill set to enter
the online retail zone. You need to know the
right sales and marketing strategies that work
during this pandemic. Digital marketing Digital
marketing helps different businesses expand and
reach their potential customers. It includes
different aspects like pay per click advertising,
content optimization, CRM, email marketing,
etc. Product management
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• Product management needs to evaluate the market
  position and create requirements. The sales and
  marketing teams need to manage this section.
• Data analytics
• It is one of the crucial factors to be considered
  today. The eCommerce sector is backed by
  analytics as it helps to evaluate the performance
  of sales and products and understands the needs
  of the customers through their online shopping
  experience.
• User Experience
• Nowadays, digital devices are trending. When it
  comes to digital devices, user experience (UX)
  matters a lot.
• Understanding the Covid-19 resources from Google
• With the eCommerce unlock process you also need
  to understand the COVID-19 resources from Google
  to help your business preserve its place on
  Google.
• For Businesses

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Well, you have invested your efforts and money
in your online business, but in any case, if you
wish to halt your business online temporarily
without affecting its status on Google search,
then follow the below-listed points. Change in
business hours or temporary closures You need to
mention the altered hours of your business
operation. Specify the business operation,
takeaway, drive-through, or delivery
hours. These resources are helpful and you dont
have to worry about the business operations even
during the lockdown and you will not lose on your
loyal customers too.
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Preparing your eCommerce business for the Unlock
Phase
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