Banner advertising may come in many

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Banner advertising may come in many different
styles and sizes, but the one thing they all
have in common is they bring consumers closer to
our brands.
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There are several reasons why to use banners in
a marketing plan. Some include

• Activate a radio campaign
• A visual complement to an on air message
• Increase traffic to traditional retail location
  through
  compelling creative/offer
• Increase traffic to a website for specific
  action, purchase
• Point people to a specific piece of
  information, i.e. maps, listings, photos, menus,
  etc.
• Increase the sales of a product or service
• Persuade consumers to remember a companys name
• Inform buyers of products, services or special
  services
• Spread ones view

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Banner QA
Q. What are the available banner sizes on
WHTQ.com? A. 468x60, 120x400 and 120x90

• Q. What are the types of banners I can use on
  WHTQ.com?
• Banners are produced in several different
  formats. The most commonly used on WHTQ.com is
  standard animated gif. We also use Rich Media.
• Q. What is an animated gif?
• A graphic in the GIF89a file format that creates
  the effect of animation by rotating through a
  series of static images.
• Q. What is Rich Media?
• A. These ads are more technically advanced than
  the standard animated gif and can include flash,
  streaming video or pull down menus that allow for
  interactivity and special effects.
• Click here to see an example of a Rich Media
  Banner

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Banner QA

• How will I know how many listeners clicked on my
  banners?
• We use DoubleClick to measure all advertising
  banners. DoubleClick is an Internet Ad Serving
  Company. Their clients include Microsoft,
  General Motors, Coca-Cola, Motorola, Nike,
  LOreal and many others.
• At the end of a banner campaign, advertisers
  receive a banner report with the amount of
  clicks. Advertisers may also request a report at
  any time during a campaign.
• Is there an industry average of clicks per
  campaign?
• A. There is no specific right or wrong number of
  clicks during a campaign. It will depend on the
  banner message. No one accidentally clicks on a
  banner rather a decision is made to click on a
  banner to receive more information. The message
  on a banner is crucial to the results. Branding
  banners may not receive many clicks, while a
  banner with a clear hook and call to action could
  receive 30 clicks a month.

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Banner QA

• Can advertisers provide their own banners?
• We accept banners created as a gif in the
  following sizes and page limits
• 468x60 12K
• 120x400 12K
• 120x90 8K
• How long does it take to have CXRi produce
  banners?
• Standard gif banners take a maximum of five
  business days.
• Rich Media Banners will take a maximum of 10
  business days, because they are more technically
  advanced.
• What elements come with a banner campaign?
• A. One 468x60, 120x400 and a 120x90 banner. A
  complimentary bridge or splash page is also
  included. A bridge/splash page is launched after
  someone clicks on a banner. Special offers,
  coupons, or capturing information are some ways a
  bridge/splash page can be used. If an
  advertisers goal is send listeners to their
  website directly, we suggest not using a bridge
  page

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Elements for a successful banner campaign

• A definite hook something to entice the user
• Clear indication of the product category
• Specific invitation for a call to action
• Bright, eye-catching colors
• Keep it simple and to the point. Use a
  bridge/splash page or website for the rest of
  the story.

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Streaming Commercials
Listeners not only listen to their favorite radio
station through a radio. Now, many listen from
their computers. This is Streaming. The only
difference in streaming vs. radio listening are
the commercials. A different set of
commercials are available to advertisers.
Listeners have the opportunity to act on messages
as they hear a commercial through streaming.
On average, Americans spend two hours on line
every day. They check email, shop, research and
so much more, all while they stream their
favorite radio station, live from their computer.
Listen Live to stream WHTQ.com AOL Study,
Feb 2006
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Streaming Commercials
Who Streams WHTQ?
The same people who listen to WHTQ in their car
or at home, and these listeners are the most
loyal WHTQ listeners. Because of this
relationship, these listeners are more open to
use the products or services they hear on their
favorite radio station. Most streaming occurs
Monday - Friday, 8am - 6pm. Creating an
opportunity to reach at work listeners while
they're at their computer, just a click away.
Streaming advertisers receive a monthly report
with the amount of impressions and how many times
their spot aired.
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Streaming Commercials
Tips for Efficient Streaming Campaign

• Support an on-air campaign and extend the reach
  and frequency
• Reach the at work listeners where they are at
  their computers and can act immediately

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Pre-Rolls
Take advantage of this growing medium to get your
message to WHTQs most loyal listeners by using
video. Pre-Rolls are guaranteed viewing and a
powerful means of advertising because of the
ability to connect to our most loyal WHTQ
listeners through video.
How Pre-Rolls Work
A 15 video pre-roll will play before WHTQ starts
to stream. While the video pre-roll plays, a
synchronized 468x60 banner appears. This banner
gives listeners the opportunity to click on the
banner to respond to the pre-roll message.
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Pre-Rolls
Ways to effectively use Pre-Rolls

• Use as a strong complement to existing on-air
  or online marketing campaign
• A unique client competitive advantage due to
  limited number of positions available
• Leverage, extend and target existing TV
  creative

Click below and click on Listen Live to view a
Pre-Roll Listen Live
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Channel Sponsors
Our philosophy is to program our websites with
the exact information our listeners want. After
several research studies, we understand what our
listeners needs are and program our websites to
meet their needs. Our listeners have asked for a
deep understanding of the music they hear on
WHTQ, local event listings, the ability to stream
WHTQ on line plus more. Cox Radio Interactive
responded by creating Last Songs Played , which
identifies the last 48 hours of music played on
WHTQ. This includes song titles, artist
information and bio, tour dates, and a sample of
the song. Our Event Guide is filled with
community events, movie listings, show times and
movie reviews. These channels receive the most
traffic within our site. The association with
our brand in these highly visited channels make
sponsorships highly beneficial and targeted to
WHTQs most loyal listeners.
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Channel Sponsors

• Channel Sponsorships include the following
• 120x30 Banner located at the top of each page
  inside the Channel
• Bridge/Splash Page
• Ownership of the Channel

Event Guide Channel Sponsorship Example
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Custom Channels
Co-Branding at its finest. Custom Channels are
more than just a marketing tool. Theyre viewed
by listeners as station content. Listeners find
custom channels in the left navigation bar and
theyre accessed from every page on WHTQ.com
including the Home Page. Since listeners are
looking for lifestyle content when they come to
WHTQ.com, custom channels are a way to deliver a
message that is seen as a recommendation by a
trusted friend.
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Custom Channels

• Custom Channels provide the following
• Engage Listeners by using relative content
  while becoming a resource
• Exclusive Category
• Positions advertiser as an expert in their
  field
• Fixed channel located in the left navigation
  bar accessed from the Home Page and every page
  inside WHTQ.com

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Custom Channels
Custom Channels Example
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Featured Advertiser
Catch Me If You Can!

• The consumer mindset has changed they want
  choice and control.
• Because of this fundamental change, WHTQ.com has
  to be seen as
• a resource 24 hours a day, 7 days a week.
  Listeners can access
• advertiser information they hear on air through
  WHTQ.com.
• Located in the navigation bar Recent On Air
  Advertisers, displays
• the 10 most recent ads.
• Featured Advertisers receive the following
  benefits
• Bold, dynamic listing at the top of Recent On
  Air Advertisers
• Listeners can hear each commercial on demand
  and click through to
  website and/or special coupon/offer page
• Searchable through core site search function
  (attaching specific search terms to each
  listing)
• Real time display on Last Songs Played
• Displayed on RDS-Enabled radios while your
  commercial airs

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Featured Advertiser
Recent On Air Advertisers
Last Songs Played
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Newsletter Sponsors
Consumers are hit with thousands of unsolicited
marketing messages every day. The difference
when using Email Newsletters, is they are a
marketing tool centered around getting our
listeners consent to receive information from
WHTQ. This has fundamentally changed the
landscape through which consumers receive
advertising messages. WHTQ has a database of
over 10,000 listeners who have given us
permission to receive an email newsletter each
month. Each newsletter delivered has exclusive
content that listeners can't find anywhere else.
For example, exclusive concert tickets, coupons,
VIP concert tickets and more. Plus, our
newsletters have a limited number of
sponsorships available.
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Newsletter Sponsors

• Here are examples of marketing messages that have
  proven successful with newsletter sponsors
• Targeted direct marketing opportunity
  couponing with a specific product offer
• Special invite to newsletter subscribers
• Event listings with special offer
• Click here to see a WHTQ Newsletter.

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