Cable News Networks Grow as Viewers Demand Access to 247 Political and Financial Reporting

1
Cable News Networks Grow as Viewers Demand
Access to 24/7 Political and Financial Reporting
2
Cable News Networks Show Y-O-Y Growth in Key
Targets
Upscale Consumers Rely on Cable News All Day Long
Cable News Ratings Percent Change First Three
Weeks 08 v. 07 Total Day
154
96
106
118
Source CAB analysis of Nielsen NPower Live7 AA
Change. Cable News MSNBC/FOXNC/CNN/CNBC.
9/22-10/12/08 v. 9/24-10/14/07.
3
Cable News Networks Show Huge Growth Compared to
Broadcast Affiliates During Evening News Period
Cable News v. Broadcast News Change In
Ratings 08 v. 07 M-F 630-7PM
Source CAB analysis of Nielsen NPower Live7 AA
Percent Change. Big 4 ABC/CBS/NBC/Fox
Affils. Cable News MSNBC/FOXNC/CNN/CNBC.
9/22-10/12/08 v. 9/24-10/14/07.
4
Viewers are Even Migrating From Broadcast Morning
News Programming to Cable News Networks
Cable News v. Broadcast News Change In
Ratings 08 v. 07 M-F 7-9AM
Source CAB analysis of Nielsen NPower Live7 AA
Percent Change. Big 4 ABC/CBS/NBC/Fox
Affils. Cable News MSNBC/FOXNC/CNN/CNBC.
9/22-10/12/08 v. 9/24-10/14/07.