Greater Miami Chamber of Commerce

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Greater Miami Chamber of Commerce SEO Search
Engine Optimization Jeff Bouley Dir.
Consulting Services Doug Brown Sr. Sales
Executive
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AGENDA

• What is search engine optimization?
• Stats
• Best Practices
• Google Walkthrough
• Supporting Flash content
• Demo

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UNIVERSAL MIND INTRODUCTION

• Universal Mind is an elite group of technologists
  focused on building and optimizing rich Internet
  applications.
• Founded in 2003
• Core team of former Allaire, Macromedia, and
  Adobe professionals
• 40 highly experienced consultants
• National Presence - Our model allows us to pick
  from the top resources around the country. We
  are not limited by geography.
• Elite Development Staff Our strict hiring
  process and reputation attracts and ensures the
  best.
• Inc. 500 winner 2006 2007

OBJECTIVE Universal Mind, means that each one
of our consultants shares the knowledge and
experience of the collective group and that our
total impact is greater than the combined
contributions of its individual members.
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SEOWHATS IT ALL ABOUT

• Search Engine Optimization is the process of
  enhancing and improving the quantity and quality
  of traffic to a web site via a search engine
• Terms Associated with SEO
• SEO Search Engine Optimization
• SEM Search Engine Marketing (SEO PPC etc.)
• PR PageRank, a number denoting the importance
  of a web page at Google
• CPC Cost Per Click
• PPC Pay Per Click
• CTR Click-through Rate
• Landing page a keyword-focused page
• SERP Search Engine Results Page
• ROI Return On Investment

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SEARCH ENGINES BY MARKET SHARE
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TOP 10
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STATISTICS

• Search engines and directories average 300-500
  MILLION searches daily
• Per Forrester Research, 81 of consumers on the
  internet find product via search engines
• Only 7 of all sites are visible to search
  engines (invisible/deep web)

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COMCORE STATS- NOVEMBER 2008
Americans conducted 12.3 billion searches at the
core search engines. Google Sites handled 7.8
billion core searches, followed by Yahoo! Sites
with 2.5 billion and Microsoft Sites with 1
billion.
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SEO BARRIERS/BEST PRACTICES

• JavaScript menus use list-based menus instead
• Dynamic content (client-side)
• Splash pages low text, high bailout rates
  (30-70)
• Flash Universal Mind has solved this challenge

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GOOGLE GET REGISTERED

• Meta?
• Show them what theyve won!
• Extrapolate the statistics
• Dont forget analytics

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OVERCOMING THE RIA CHALLENGE

• Spiders, bots, etc. are unable to deep link into
  Flash.
• Adobe releases SWF specification to Google and
  Yahoo
• SWF to become first-class citizen in searchable
  web content
• Results (Demo Universalmind.com)

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SOURCES

• Comscore.com Nov. 2008 Search Engine Rankings
• Websiteoptimization.com
• Andy King, Organic Search Engine Optimization
  Best and Worst
• Wikipedia.org search engine optimization
• Adobe.com SWF Searchability FAQ
• Google.com Webmaster tools, Analytics

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Q A

• blog.strikefish.com
• www.flexcampmiami.com