Ways to Increase Event Registration

1
Ways to Increase Event Registration
Synclarity Digital Pvt LTD
2
Ways to Increase Event Registration
So plan to organise an event and wonder how to
get more attendees? Sometimes it doesn't go as
planned to get people to register to your event
and you are struggling to get them in. We
know everything about the long nights, and the
endless "What if no one shows up? Do not worry,
we are here to help. Take a notepad and pay
attention, if you want to know how to get more
people to attend your event, the following ideas
might come in handy.

According to a recent survey of event organizers
and attendants carried out by HubSpot and
Eventbrite, 84 percent of respondents feel that
attending events is an important part of their
job, with 79 percent going to events specifically
to learn something. Start with some research.
Go to online forums, send surveys via
email.Research what your target actually wants.
You can also approach people after an event you
organized and ask them what they liked and what
they didnt so you can make the appropriate
changes the next time youre a host.
3
1. Social media is a good way to reach your
audience.

• Create social media profiles for your event,
  especially if you plan on it being a recurring
  one, as part of your branding.
• Create a hash tag that allows you to keep track
  of what people say about you, and your attendants
  will feel like they're part of a group. Keep it
  short and simple just remember!
• Post frequent Social Media reminders. Not so
  common that it is spam, but multiple times you
  want to remind people of it.
• Video marketing presents several opportunities
  for promoting your event, too. The next step is
  to interview the star of your event. It may be a
  speaker at an expo or an artist the opening of an
  art gallery, but most events have a star.

4
2. Dont forget about copy and design

• Once you know who you are targeting, and where
  you spend your ad budget, copying and designing
  become very important elements of event
  advertising.
• It's the first thing potential attendees will see
  so it should not only be eye-catching, it should
  also have a clear , concise copy and a strong
  call for action.
• Add a temporary banner or image to your website
  and social media channels which announces the
  event. Anyone who clicks on your profile will see
  that immediately.
• Show them the recompense! Most people have no
  imagination. To let them know what they can gain
  from attending your event, you must paint a
  picture for them. Possible Clients? Expertise? To
  network? Let us let them know! 

5
3. Content marketing is a must.

• Event promotion through content marketing relies
  mostly on blog posts, infographics, and videos.
  Create thoughtful content that positions your
  brand as a thought leader or shows your audience
  how great a time they could have if they
  attended.
• Post-event content reminds your fans of the great
  time they had during your show, builds affinity
  and goodwill, and makes them more receptive to
  future communications from your business.

4. Make use of registration reminder email.
During the online registration period via your
event platforms, if some recipients are not
replying after email registration reminders, it
is time to send a series of reminder
emails. Also, give people an incentive to
register early. Things like early bird
discounts help attendees commit to coming to your
event well in advance and will make time to come
to it. Theyll also help you get a better idea of
how many people are going to show up.
6
5. Run an online giveaway or raffle.

• It's a good way to create buzz around an event is
  to organize a contest. This will help to create
  hype weeks prior to the date and announce the
  winner at the end of the event to motivate
  attendees to see the entire thing through.
• Have a flyer with a special offer for people who
  attend the event. Maybe itll be that extra
  factor that convinces them to go. Don't stop
  here! .You definitely want more audience in your
  next event.

• 6. Follow up post event.
• Even if you perfectly execute every aspect of
  your advertising strategy, it doesnt end when
  your event sells out. Write a blog post
  summarizing the event and publish it with fun
  photos.
• Send it out as a newsletter to your segmented
  email base even those who didnt attend. And if
  youre already planning for next year, dont
  forget to tell your audience. Follow the above
  ideas and get more people registering for your
  events.

7
To access the original article, please click here
https//bit.ly/3bIEave
Thank You
Synclarity Digital Pvt Ltd