An online forum for idea development

1
IdeaBlog more productive concept development
research

• An online forum for idea development
• Like an online bulletin board but better!
  Deliberately designed to encourage creativity
• Consumers react to and develop creative ideas,
  strategies, concepts via
• Blog discussions (Qual)
• Mini-polls and surveys (Quant)
• Uploading their own concepts, things that spring
  to mind (Videos, Pictures, URLs)
• Image mapping (interactive)
• Its a blog-type research environment, building
  on the dynamics of social networking fun to
  participate in!

• What it can be used for?
• Big Idea testing
• Communication concepts
• Product concepts
• Brand strategy development
• Media planning concepts
• And many other creative research projects. An
  online forum for idea development

• How it works
• Sample and fieldwork
• Your target consumers are recruited from an
  online panel
• Typically 100 to 150 participants
• Participants enter site when they as often as
  they like (within reason and minimum)
• Ideas take time and discussion to germinate each
  study likely to run for 1-2 weeks depending on
  objectives
• Its a blog but youre in control
• Secure access to the site only recruited
  respondents get in
• We control when topics are released- site
  monitored daily by MB staff
• Inappropriate content can be deleted offenders
  barred report post functionality also enables
  respondents to self-police in addition to MB
  moderation

• Value for money
• IdeaBlog projects bring actionable insights
• Full qualitative output new product ideas,
  consumer arguments for buying products reasons
  why to change campaigns or how to include new
  features in products
• Full quantitative analyses on preference, brand
  knowledge and rank ordering of consumers choices.
• Unique qual-quant integration analyses and
  interpretation of qualitative feedback on the
  basis of statistically reliable grouping

Contact information pieter.willems_at_nl.millwardbrow
n.com 31 205 566 666 Duncan.southgate_at_uk.millwar
dbrown.com 44 192 682 6488
31 205 566 666 info_at_nl.millwardbrown.com
www.millwardbrown.com