INSYS 300 Search Engine Design

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INSYS 300 Search Engine Design
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Your Challenge Something New/Better in Search
Engine Design

• More documents
• Better indexing
• Better matching
• Better interface
• Better service for a niche market?
• Non-Engilsh

Your Methodology?
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Interface Principles

• From the users viewpoint
• Formulation
• Action
• Review
• Refinement
• http//www.dlib.org/dlib/january97/retrieval/01shn
  eiderman.html

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Challenges of Searching

• Scholarly literature
• More structure in listings?
• Medical literature
• Quality of information
• Comprehensible to the public
• UMLS
• News
• Currency
• Quality

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Labs.google.com

• Google Sets
• Google suggest
• Google TV
• Wireless

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Search Engine Business Models

• Google 2004
• 3B gross, 300M profit
• Why are targeted ads effective
• Try searching on Bill Gates, IBM
• Clickthroughs
• http//searchenginewatch.com/webmasters/article.ph
  p/2167941
  

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How Much of the Web is Non-English?

• 2002
• English 52
• Japanese 9
• German 6
• Chinese 5
• French 5
• Spanish 5
• Italian 4

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How is the Internet Paid for?

• Not like your telephone dont pay by usage

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Google as a Competitor to Microsoft?

• Search portal as a desktop
• Grid searching

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Collaborative Search

• Competitive intelligence

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Social Interaction and Information Systems

• Who are the stakeholders
• User-centered design
• Stakeholder design
• How do these systems affect social systems and
  social interaction/social ?
  
• Effects of the Cellphone or Internet on society
• Search engines, e-commerce
• Before that effects of TV, telephone,
  telegraph, paperback books, printing,