Bringing Traffic to Your Site

1
Bringing Traffic to Your Site

• Search Engines
• Links from other sites
• Banner ads
• Easy-to-remember, obvious URL
• Listing URL in other media
• Good site design

2
Search Engines What do they search

• Title
• Joes Stuff Seasoning
• Meta Tags
• herbs and spices that adds zing to any dish,
  especially Cajun.
• spice, Herbs and Spices, herbs and spices, Cajun,
  Cajun cooking, flavor

3
Search Engines What do they search

• Headlines body text
• Concise, descriptive, noun-dense
• same guidelines as for creating communication
  messages
• Domain name

4
Links from Other Sites

• Actively trade links with complementary sites --
  Affinity Sites
• Find specialty directories in your area
• Awards / Cool Sites
• LinkExchange

5
Other ways to attract visitors

• News Groups
• Distributed content
• Affiliate programs
• Opt-in email