Digital India is the boost in Indian E-commerce Industry

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HOKOSOKO.COM
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Hokosoko- Indian Online Shopping Website
From consumers to manufacturers, the Indian
government has exceptionally struggled to empower
the country digitally in terms of technology by
increasing internet connectivity and cutting the
data price for all the segments of society. India
alone has far more smartphones than the total
population of technology giants like the US.
The digital India programme wants the
digitalization of the entire country and because
of that the development will be at a faster pace
and in a few years we will be considered the
inhabitants of a developed country. This mission
cannot be accomplished without the proper
guidance and assistance of the government.
Therefore, our honourable prime minister has
given approval for Digital India. This
programme will have countless benefits and will
influence every field of the country.
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Under this Digital India program government is
trying to deliver internet and broadband services
to the remotest areas of the country. The
production of smartphones along with internet
access is a key factor for the growth of Indias
e-commerce sector.
Besides online shopping sites and online retail,
other fast-growing areas of the e-commerce sector
include online deals, online travel and
classified listings. Nowadays, the online path is
being used for seeking information and making
travel arrangements to a great extent. The
Digital India initiative taken by
the government of India has also given a boost to
the Indian e-commerce industry. Online shopping
has become an addiction with so many online
shopping sites coming every other day.
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FACTORS OF DIGITAL REVOLUTION
The digital revolution in India that has
occurred in the last 5-10 years is due to the
following factors
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Rise in Income
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From 2015 to 2019-20, Indias income per capita
has increased from approximately ?1 lakh to ?1.5
lakh which is about 50 in the last 5 years. This
rise in spendable income has led many users to
spend their money on smartphones, data and
internet related services.
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Demographics
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Our countrys youth is much more
ambitious, materialistic and ready to spend as
compared to the former generations. We are so
much more tech-savvy and have fulfilled the huge
demand for data usage.
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Policies by the Government
The government has strongly supported the public
by offering digital-friendly policies such as
reducing the license fees, enhancing the spectrum
limit, relaxing FDI norms, etc. The government
has also emphasized digital banking via reduction
in online transaction fees, implementation of UPI
and more. Demonetisation in 2016 has also
increased the usage of cashless payments and
electronic transfers.
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Reduction in Hardware Price
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The government has strongly supported the public
by offering digital-friendly policies such as
reducing the license fees, enhancing the spectrum
limit, relaxing FDI norms, etc. The government
has also emphasized digital banking via reduction
in online transaction fees, implementation of UPI
and more. Demonetisation in 2016 has also
increased the usage of cashless payments and
electronic transfers.
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Reduction in Hardware Price
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There was a time when only rich people can afford
smartphones but today they have become affordable
and even very important for most people. As the
smartphone industries have started manufacturing
cheaper products, the demands for smartphones
have increased.
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Cheap Data Price
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This has been the other important reason for
accelerating the digital revolution in India. The
4G services launched by Airtel, BSNL and Vodafone
in 2013-2014 was the beginning. This was truly
revolutionized by the Reliance Industries Jio in
2015. Jio has offered high-speed data free for
months and provided millions of Indians a glimpse
of what digital India can look like.
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HOW TO GROW YOUR BUSINESS IN THIS DIGITAL ERA?
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Build a Strong Existence on Social Media
Make use of social media platforms to do the
marketing of your business. It is the easiest and
efficient way of marketing. There are various
social media websites you can create your
business profile on any of the popular ones like
Facebook, Twitter, Instagram and LinkedIn. Making
the profile is not the key it is about posting
data on a daily basis and updating the page. It
is useless if you create multiple profiles but do
not update any of them. Therefore opt for a
lesser number of profiles and keep on updating
them on a regular basis.
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Make Sure Your Brand is Liked by Google
Create your brand in such a way that there are
lesser negative SEO penalizations by Google
algorithms. Make sure your website content is as
per the guidelines issued by Google. Google helps
brands in improving their business because it
itself gain profit from it. Brands reflect
credibility that improves the search results of
Google and provides more authentic information to
its searchers. If you will create a versatile
brand with good social media existence it will
itself make Google boost your search engine
rankings to a high level.
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Invest in Rich Media Content
Rich media is truly coming up in digital content
advertising owing to the level of crowd
engagement it gives in a few simple steps.
Whatever media you post on social media platforms
should be made more interactive so that it
catches the users attention faster. Rich media
means to create a much deeper relationship with
the user. Invest in good quality content
attractive multimedia or video ads.
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The Digital India revolution is ready to create a
strong effect on businesses by providing millions
of opportunities. India is on the verge of
becoming an important part of the world economy
and trying hard to achieve worldwide leadership.
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Let's work together
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