Why Instructional Design in eLearning

1
Why Instructional Design in eLearning?

• Prof Johannes Cronje
• http//hagar.up.ac.za/catts/abchome.html
• 082 558 5311

Paper presented at the Active Touch E-learning
conference Innovation Hub Pretoria, 27 Oct 2005
2
New operating environment

• Cross functions
• Links to customers suppliers
• Integrated "pull" system ensures improved cost,
  quality response time
• Customer segmentation
• Global scale
• Innovation
• Knowledge workers
• Just in time

3
Just in time
4
The Balanced Scorecard a tool for
decision-making
5
The balanced scorecard
Financial
Vision and strategy
Internal perspectives
Customer
Learning and growth
6
BSC strategic framework for action
Clarifying and translating the vision and strategy
Strategic feedback and learning
Communicating and linking
Balanced Scorecard
Planning and target setting
7
Financial perspective

• To succeed financially how should we appear to
  our "shareholders" (university management)

8
Financial perspective

• Growth
• Sustain
• Harvest

9
Financial perspective

• To succeed financially how should we appear to
  our "shareholders" (company management)

10
Internal business processes

• To satisfy our shareholders and customers, what
  business processes must we excel at?

11
Internal business processes

• Customer need identified
• Innovation process
• Operations process
• Postsale service process
• Customer need satisfied

12
Internal business processes

• To satisfy our shareholders and customers, what
  business processes must we excel at?

13
Learning and growth

• To achieve our vision, how will we sustain our
  ability to change and improve?

14
Learning and growth

• To achieve our vision, how will we sustain our
  ability to change and improve?

15
Learning and growth

• Employee capabilites
• Information system capabilities
• Organisational learning
• Motivation, empowerment alignment

16
Customer perspective

• To achieve our vision, how should we appear to
  our customers? (users/readers/borrowers/browsers)

17
Customer perspective

• Market share
• Customer acquisition
• Customer retention
• Customer satisfaction
• Customer profitability

18
ID Cycle Processes
DESIGN
Learning need
Formative evaluation
Analysis
Develop
Stop
Yes
Need met?
Implement
Evaluate (summative)
Acknowledgement Debbie Adendorff
19
Analysis questions - 5 Ws

• Why instruction is needed?

• Who needs instruction?

• What do learners need to know?

• Where will instruction take place?

• When will instruction take place?

• Analyse performance problem
• Assess the instructional need

Acknowledgement Debbie Adendorff
20
Design question - How?

• Perform task analysis

• Develop instructional objectives

• Prescribe admission requirements

• Select instructional strategy

• Review existing learning material

• Design spec at macro level
• Design blueprint at micro level

Acknowledgement Debbie Adendorff
21
The training cycle
22
The balanced scorecard
Financial
Vision and strategy
Internal perspectives
Customer
Learning and growth
23
The balanced scorecard
Financial (ROI)
Evaluation
Analysis
Vision and strategy
Internal perspectives
Customer
Development and Implementation
Design
Learning and growth